Connect with us

Latest

Analysis

News

Mars has just been brought closer to Earth by Elon Musk

Spaceflight rendered new, exciting and attractive through a skillful marketing strategy that makes the Final Frontier the place many more of us want to go

Seraphim Hanisch

Published

on

889 Views

On February 6th, 2018, the US got back into the Space Race in a huge way. The SpaceX Falcon Heavy completed its first test flight, and it did so with a great deal of flair and skillful marketing of space travel, through the use of excellent media coverage, the expression of honest-to-goodness excitement by a company that is freely seeking to conquer the challenge of interplanetary travel and colonization, and a simple and attractive way to show the world what can be done.

This was most notably symbolized in the sending of a Tesla Roadster, Elon’s Musk’s own car, with a dummy in a SpaceX astronaut suit.  The Roadster is supplemented by many cameras that allowed viewers several hours of live viewing in real time as the Roadster left Earth for possibly billions of years, in an orbit reaching well past that of Mars.  The final touch was the message on the dash screen, speaking to an incredibly wide audience:

Starman gets a reassuring message for his very long journey.

As of 10:30 am (Greenwich Mean Time, or UTC) on Friday February 9, the Roadster was already 449,808 miles away from Earth, traveling away from Earth at a speed of 8,081 miles per hour.  For reference, this distance is nearly twice that between the Earth and the Moon.

By comparison, the flight of Apollo 11 took about as long to get only from the Earth to the Moon. The Roadster is in an orbit whose aphelion (farthest point) from the Sun is approximately 1.7 times the distance of the Earth from the Sun, and the perihelion (closest point) is about 0.99 of that same distance.  Put in miles, this is an orbit between 92 million miles and 158.1 million miles from the sun.

The ability of Elon Musk and his company SpaceX to make space travel relevant to the everyday person is what will propel this next chapter of the Space Race. We even have to redefine the term “Space Race” itself. It is no longer the rivalry between two systems of government, as was the case in the 1960’s heyday between the US and the USSR.

It is now the province of entrepreneurs, dreamers, who want to create and live the vision of a spacefaring human race. And, like anything else that has espoused great technological innovations or inventions, the success was not based on the viability of the science, but on how well this viability could engage the public interest.

The space program in all spacefaring nations started with the government-run programs of the United States and the Soviet Union.  The American program featured open source information as a civilian program, where the Soviet program was mostly classified during its run.

To date there have been only three spacefaring nations: The USA, the Russian Federation (like the Soviet Union before it), and the People’s Republic of China.  At this time, though, only China and Russia have crewed spaceflight.  The USA has been without its own launch vehicle since the cancellation of the Space Shuttle program in 2011.

US national interest in the manned space program was at its height during the decade of the 1960’s as the race to the Moon was on.  Starting with the first manned lunar flyby in 1968, American astronauts either flew to the moon or landed on it a total of nine times.

The first moon landing was broadcast worldwide, and indeed, caught the attention of the whole world.  However, the Apollo program rapidly lost public interest, hence public funding dried up and the program’s originally intended 25 missions was terminated with Apollo 17 in December 1972. Since then not only has Man not gone back to the Moon, a slowly building consensus has progressed saying that the Moon landings never happened. While most people still do not accept such a conspiracy theory, some characteristics that led to its birth were the bane of NASA’s existence, and helped lead to the cancellation of these and further interplanetary exploration:

  • Overemphasis on technical jargon – Listening to the discussion of spaceflight and orbital mechanics for many people is very tiresome. The success of Apollo was in the televised broadcasts that showed the astronauts doing things on the Moon, such as jumping, skipping while singing songs, four-wheeling and playing golf.  The work of setting up scientific experiments is of interest to the scientist, but Joe Q. Public is easily lost on such discussion.
  • Routine without marketing – While early missions in all the US manned programs were of high general interest, once the technology was proven, spaceflight became accepted as “routine.”  This is not a bad thing necessarily, because spaceflight should become routine.  However, what we really saw was nothing new or interesting, so it became “boring.” The US Space Shuttle program suffered the same fate, with news items only consisting of launches and landings in normal situations, and the terrible tragedies of Challenger and Columbia flights that ended in the loss of all the crew and their spacecrafts.
  • Government-led programs create a sense of inaccessibility – During the heyday of the Space Race, every young boy wanted to be an astronaut or a space explorer.  Star Trek was the TV program that outlined this vision in the most mainstream and attractive way, by showing that life in space was a life of adventure.  While every spaceflight is an adventure in its own way, it is far from the tales of exploring other worlds, and so again, appeal to do more is easily lost.To fly among the stars, one has either had to have a tremendous amount of money to pay a foreign agency, or one has to be trained within the auspices of a government program.  While NASA is civilian, the culture of the astronaut is not so.

As we can see, the issues surrounding the success of space travel are not technical, they are psychological and cultural. Space has never been really marketed as the place to be, the place to explore, and the place anyone can go to.

In the recent decade, private enterprise has begun to fill the gap that NASA created when they closed the Space Shuttle program. SpaceX, Bigelow Aerospace, Blue Origin, Virgin Galactic and other companies have all made attempts to raise public interest in the conquest of space, and the biggest selling point up to now has been the idea of the regular civilian being able to take a ride into space.

Virgin Galactic has held the lead in this thus far, but their program is suborbital and still in development.  Bigelow has successfully pioneered the idea of inflatable spacecraft in hopes of building a hotel resort in orbit, but the modules, although interesting, appear both boring and potentially dangerous to the psyche, as the notion of floating around in a balloon, which could be easily punctured at any time, is not attractive to most of us.

Oddly enough, one very attractive way to attract interest is through a bit of comedy. Rather than conceal failure in the SpaceX development program, Musk’s company has capitalized on failures as “part of the road to success” as in this video compilation of the development of the now-famous booster flyback and landing capability.

One can see then ,that there are very non-technical approaches for appealing to the psyche, and it appears the Elon Musk and his people have tapped into this for the first time. Sending one of the coolest ever cars into space, a Tesla Roadster, which in its own right is one amazing automobile, with a suited-up astronaut “driving” with the top down and arm on the window, with the Earth visible behind, all shown in full HD… now that is marketing!

The allure of space-set sci-fi movies like Star Wars and Star Trek, is not exactly where one is, though space makes a marvelous backdrop.  The allure is what we do there, how fast we can go, what good (or bad) we can do along the way. Human beings have creative spirits, and we want to do things when we go places.

Sometimes this has worked out poorly, but most of the time it seems to work out very well.  We take pride in the beauty of our cities, our architecture and art forms, we love beauty, style, and yes, in all this is the huge need for knowing how to do it. But the average person in an art museum appreciates fine art because it is beautiful. They are not technophiles into how the painting or artwork was made. They enjoy the result, beauty made accessible to them.  In the same manner space exploration can be – and has been made – appealing to the everyman in a way never done before.

It will be of great interest to see what – and who – does the next cool thing in space, and even more, what that action inspires.

Liked it? Take a second to support The Duran on Patreon!
Advertisement
Click to comment

Leave a Reply

avatar
  Subscribe  
Notify of

Latest

EXPLOSIVE: Michael Cohen sentencing memo exposes serial liar with nothing to offer Mueller (Video)

The Duran Quick Take: Episode 38.

Alex Christoforou

Published

on

The Duran’s Alex Christoforou and Editor-in-Chief Alexander Mercouris take a quick look at the Michael Cohen sentencing memo which paints the picture of a man who was not as close to Trump as he made it out to be…a serial liar and cheat who leveraged his thin connections to the Trump organization for money and fame.

It was Cohen himself who proudly labelled himself as Trump’s “fixer”. The sentencing memo hints at the fact that even Mueller finds no value to Cohen in relation to the ongoing Trump-Russia witch hunt investigation.

Remember to Please Subscribe to The Duran’s YouTube Channel.

Follow The Duran Audio Podcast on Soundcloud.

Via Axios

Special counsel Robert Mueller and federal prosecutors in New York have each submitted sentencing memos for President Trump’s former personal attorney Michael Cohen, after Cohen pleaded guilty in two different cases related to his work for Trump and the Trump Organization.

The big picture: The Southern District of New York recommended Cohen serve a range of 51 to 63 months for four crimes — “willful tax evasion, making false statements to a financial institution, illegal campaign contributions, and making false statements to Congress.” Mueller, meanwhile, did not take a position on the length of Cohen’s statement, but said he has made substantial efforts to assist the investigation.

Southern District of New York

Mueller investigation

Michael J. Stern, a federal prosecutor with the Justice Department for 25 years in Detroit and Los Angeles noted via USA Today

In support of their request that he serve no time in prison, Cohen’s attorneys offered a series of testimonials from friends who described the private Michael Cohen as a “truly caring” man with a “huge heart” who is not only “an upstanding, honorable, salt of the earth man” but also a “selfless caretaker.”

The choirboy portrayed by Cohen’s lawyers stands in sharp opposition to Cohen’s public persona as Trump’s legal bulldog, who once threatened a reporter with: “What I’m going to do to you is going to be f—ing disgusting. Do you understand me?”

Prosecutors focused their sentencing memo on Cohen as Mr. Hyde. Not only did they detail Cohen’s illegal activities, which include millions of dollars of fraud, they also recognized the public damage that stemmed from his political crimes — describing Cohen as “a man who knowingly sought to undermine core institutions of our democracy.”

Rebuffing efforts by Cohen’s attorneys to recast him as a good guy who made a few small mistakes, prosecutors cited texts, statements of witnesses, recordings, documents and other evidence that proved Cohen got ahead by employing a “pattern of deception that permeated his professional life.” The prosecutors attributed Cohen’s crimes to “personal greed,” an effort to “increase his power and influence,” and a desire to maintain his “opulent lifestyle.”

Perhaps the most damning reveal in the U.S. Attorney’s sentencing memo is that Cohen refused to fully cooperate. That’s despite his public relations campaign to convince us that he is a new man who will cooperate with any law enforcement authority, at any time, at any place.

As a former federal prosecutor who handled hundreds of plea deals like Cohen’s, I can say it is extremely rare for any credit to be recommended when a defendant decides not to sign a full cooperation deal. The only reason for a refusal would be to hide information. The prosecutors said as much in their sentencing memo: Cohen refused “to be debriefed on other uncharged criminal conduct, if any, in his past,” and “further declined” to discuss “other areas of investigative interest.”

 

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

Canada to Pay Heavy Price for Trudeau’s Groupie Role in US Banditry Against China

Trudeau would had to have known about the impending plot to snatch Huawei CFO Wanzhou and moreover that he personally signed off on it.

Published

on

Authored by Finian Cunningham via The Strategic Culture Foundation:


You do have to wonder about the political savvy of Canadian Prime Minister Justin Trudeau and his government. The furious fallout from China over the arrest of a senior telecoms executive is going to do severe damage to Canadian national interests.

Trudeau’s fawning over American demands is already rebounding very badly for Canada’s economy and its international image.

The Canadian arrest – on behalf of Washington – of Meng Wanzhou, chief financial officer of Chinese telecom giant Huawei, seems a blatant case of the Americans acting politically and vindictively. If the Americans are seen to be acting like bandits, then the Canadians are their flunkies.

Wanzhou was detained on December 1 by Canadian federal police as she was boarding a commercial airliner in Vancouver. She was reportedly handcuffed and led away in a humiliating manner which has shocked the Chinese government, media and public.

The business executive has since been released on a $7.4 million bail bond, pending further legal proceedings. She is effectively being kept under house arrest in Canada with electronic ankle tagging.

To add insult to injury, it is not even clear what Wanzhou is being prosecuted for. The US authorities have claimed that she is guilty of breaching American sanctions against Iran by conducting telecoms business with Tehran. It is presumed that the Canadians arrested Wanzhou at the request of the Americans. But so far a US extradition warrant has not been filed. That could take months. In the meantime, the Chinese businesswoman will be living under curfew, her freedom denied.

Canadian legal expert Christopher Black says there is no juridical case for Wanzhou’s detention. The issue of US sanctions on Iran is irrelevant and has no grounds in international law. It is simply the Americans applying their questionable national laws on a third party. Black contends that Canada has therefore no obligation whatsoever to impose those US laws regarding Iran in its territory, especially given that Ottawa and Beijing have their own separate bilateral diplomatic relations.

In any case, what the real issue is about is the Americans using legal mechanisms to intimidate and beat up commercial rivals. For months now, Washington has made it clear that it is targeting Chinese telecoms rivals as commercial competitors in a strategic sector. US claims about China using telecoms for “spying” and “infiltrating” American national security are bogus propaganda ruses to undermine these commercial rivals through foul means.

It also seems clear from US President Donald Trump’s unsubtle comments this week to Reuters, saying he would “personally intervene” in the Meng case “if it helped trade talks with China”, that the Huawei executive is being dangled like a bargaining chip. It was a tacit admission by Trump that the Americans really don’t have a legal case against her.

Canada’s foreign minister Chrystia Freeland bounced into damage limitation mode following Trump’s thuggish comments. She said that the case should not be “politicized” and that the legal proceedings should not be tampered with. How ironic is that?

The whole affair has been politicized from the very beginning. Meng’s arrest, or as Christopher Black calls it “hostage-taking”, is driven by Washington’s agenda of harassment against China for commercial reasons, under a legal pretext purportedly about Iranian sanctions.

When Trump revealed the cynical expediency of him “helping to free Wanzhou”, then the Canadians realized they were also being exposed for the flunkies that they are for American banditry. That’s why Freeland was obliged to quickly adopt the fastidious pretense of legal probity.

Canadian premier Justin Trudeau has claimed that he wasn’t aware of the American request for Wanzhou’s detention. Trudeau is being pseudo. For such a high-profile infringement against a senior Chinese business leader, Ottawa must have been fully briefed by the Americans. Christopher Black, the legal expert, believes that Trudeau would had to have known about the impending plot to snatch Wanzhou and moreover that he personally signed off on it.

What Trudeau and his government intended to get out of performing this sordid role for American thuggery is far from clear. Maybe after being verbally mauled by Trump as “weak and dishonest” at the G7 summit earlier this year, in June, Trudeau decided it was best to roll over and be a good little puppy for the Americans in their dirty deed against China.

But already it has since emerged that Canada is going to pay a very heavy price indeed for such dubious service to Washington. Beijing has warned that it will take retaliation against both Washington and Ottawa. And it is Ottawa that is more vulnerable to severe repercussions.

This week saw two Canadian citizens, one a former diplomat, detained in China on spying charges.

Canadian business analysts are also warning that Beijing can inflict harsh economic penalties on Ottawa. An incensed Chinese public have begun boycotting Canadian exports and sensitive Canadian investments in China are now at risk from being blocked by Beijing. A proposed free trade deal that was being negotiated between Ottawa and Beijing now looks dead in the water.

And if Trudeau’s government caves in to the excruciating economic pressure brought to bear by Beijing and then abides by China’s demand to immediately release Meng Wanzhou, Ottawa will look like a pathetic, gutless lackey to Washington. Canada’s reputation of being a liberal, independent state will be shredded. Even then the Chinese are unlikely to forget Trudeau’s treachery.

With comic irony, there’s a cringemaking personal dimension to this unseemly saga.

During the 197os when Trudeau’s mother Margaret was a thirty-something socialite heading for divorce from his father, then Prime Minister Pierre Trudeau, she was often in the gossip media for indiscretions at nightclubs. Rolling Stones guitarist Keith Richards claims in his autobiography that Margaret Trudeau was a groupie for the band, having flings with Mick Jagger and Ronnie Wood. Her racy escapades and louche lifestyle brought shame to many Canadians.

Poor Margaret Trudeau later wound up divorced, disgraced, financially broke and scraping a living from scribbling tell-all books.

Justin, her eldest son, is finding out that being a groupie for Washington’s banditry is also bringing disrepute for him and his country.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

US Commits To “Indefinite” Occupation Of Syria; Controls Region The Size Of Croatia

Raqqa is beginning to look more and more like Baghdad circa 2005.

Published

on

Via Zerohedge


“We don’t want the Americans. It’s occupation” — a Syrian resident in US-controlled Raqqa told Stars and Stripes military newspaper. This as the Washington Post noted this week that “U.S. troops will now stay in Syria indefinitely, controlling a third of the country and facing peril on many fronts.”

Like the “forever war” in Afghanistan, will we be having the same discussion over the indefinite occupation of Syria stretching two decades from now? A new unusually frank assessment in Stars and Stripes bluntly lays out the basic facts concerning the White House decision to “stay the course” until the war’s close:

That decision puts U.S. troops in overall control, perhaps indefinitely, of an area comprising nearly a third of Syria, a vast expanse of mostly desert terrain roughly the size of Louisiana.

The Pentagon does not say how many troops are there. Officially, they number 503, but earlier this year an official let slip that the true number may be closer to 4,000

A prior New Yorker piece described the US-occupied area east of the Euphrates as “an area about the size of Croatia.” With no Congressional vote, no public debate, and not even so much as an official presidential address to the nation, the United States is settling in for another endless occupation of sovereign foreign soil while relying on the now very familiar post-911 AUMF fig leaf of “legality”.

Like the American public and even some Pentagon officials of late have been pointing out for years regarding Afghanistan, do US forces on the ground even know what the mission is? The mission may be undefined and remain ambiguously to “counter Iran”, yet the dangers and potential for major loss in blood and treasure loom larger than ever.

According to Stars and Stripes the dangerous cross-section of powder keg conflicts and geopolitical players means “a new war” is on the horizon:

The new mission raises new questions, about the role they will play and whether their presence will risk becoming a magnet for regional conflict and insurgency.

The area is surrounded by powers hostile both to the U.S. presence and the aspirations of the Kurds, who are governing the majority-Arab area in pursuit of a leftist ideology formulated by an imprisoned Turkish Kurdish leader. Signs that the Islamic State is starting to regroup and rumblings of discontent within the Arab community point to the threat of an insurgency.

Without the presence of U.S. troops, these dangers would almost certainly ignite a new war right away, said Ilham Ahmed, a senior official with the Self-Administration of North and East Syria, as the self-styled government of the area is called.

“They have to stay. If they leave and there isn’t a solution for Syria, it will be catastrophic,” she said.

But staying also heralds risk, and already the challenges are starting to mount.
So a US-backed local politician says the US can’t leave or there will be war, while American defense officials simultaneously recognize they are occupying the very center of an impending insurgency from hell — all of which fits the textbook definition of quagmire perfectly.

The New Yorker: “The United States has built a dozen or more bases from Manbij to Al-Hasakah, including four airfields, and American-backed forces now control all of Syria east of the Euphrates, an area about the size of Croatia.”

But in September the White House announced a realignment of its official priorities in Syria, namely to act “as a bulwark against Iran’s expanding influence.” This means the continued potential and likelihood of war with Syria, Iran, and Russia in the region is ever present, per Stripes:

Syrian government troops and Iranian proxy fighters are to the south and west. They have threatened to take the area back by force, in pursuit of President Bashar Assad’s pledge to bring all of Syria under government control.

Already signs of an Iraq-style insurgency targeting US forces in eastern Syria are beginning to emerge.

In Raqqa, the largest Syrian city at the heart of US occupation and reconstruction efforts, the Stripes report finds the following:

The anger on the streets is palpable. Some residents are openly hostile to foreign visitors, which is rare in other towns and cities freed from Islamic State control in Syria and Iraq. Even those who support the presence of the U.S. military and the SDF say they are resentful that the United States and its partners in the anti-ISIS coalition that bombed the city aren’t helping to rebuild.

And many appear not to support their new rulers.

We don’t want the Americans. It’s occupation,” said one man, a tailor, who didn’t want to give his name because he feared the consequences of speaking his mind. “I don’t know why they had to use such a huge number of weapons and destroy the city. Yes, ISIS was here, but we paid the price. They have a responsibility.”

Recent reports out of the Pentagon suggests defense officials simply want to throw more money into US efforts in Syria, which are further focused on training and supplying the so-called Syrian Democratic Forces (or Kurdish/YPG-dominated SDF), which threatens confrontation with Turkey as its forces continue making preparations for a planned attack on Kurdish enclaves in Syria this week.

Meanwhile, Raqqa is beginning to look more and more like Baghdad circa 2005:

Everyone says the streets are not safe now. Recent months have seen an uptick in assassinations and kidnappings, mostly targeting members of the security forces or people who work with the local council. But some critics of the authorities have been gunned down, too, and at night there are abductions and robberies.

As America settles in for yet another endless and “indefinite” occupation of a Middle East country, perhaps all that remains is for the president to land on an aircraft carrier with “Mission Accomplished” banners flying overhead?

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

JOIN OUR YOUTUBE CHANNEL

Your donations make all the difference. Together we can expose fake news lies and deliver truth.

Amount to donate in USD$:

5 100

Validating payment information...
Waiting for PayPal...
Validating payment information...
Waiting for PayPal...
Advertisement

Advertisement

Quick Donate

The Duran
EURO
DONATE
Donate a quick 10 spot!
Advertisement
Advertisement

Advertisement

The Duran Newsletter

Trending