Ben & Jerry’s are combining ice cream with identity politics political campaigning…because society is in constant need of liberal left indoctrination, even as they enjoy their ice cream.
Ben & Jerry’s is now campaigning to take in more refugees by placing pro-migration slogans on their ice cream tubs, virtue signaling to the liberal left, and ultimately allowing identity politics to infect their brand…which will certainly not end well for the iconic ice cream brand.
Just look at the NFL and ESPN to see how their foray into identity politics is working out.
Ben & Jerry’s UK & Ireland Marketing Manager Christina Dunn, explains…
“We have teamed up with the International Rescue Committee to say we are together for refugees, and we are urging concerned citizens and ice cream lovers everywhere to join us in helping to give vulnerable refugees a safe place to call home.”
Via Kipper Central…
However, this is not the first time they have dabbled in politics. In fact, the co-founders of Ben & Jerrys have been “politically active for decades”. Recently, they signed a letter demanding a tax increase for the wealthy and past political histories have featured on such flavour sensations as ‘Rainforest Crunch’ or ‘Imagine Whirled Peace’. Bernie Sanders Presidential run was commemorated by an unofficial flavour called ‘Bernies Yearning’.
In a frankly mind-bending, bizarre intervention they suggested that choosing certain ice cream flavours is a sign of ‘implicit bias’; their Twitter account provided a link to a blog post positing that the reason why people are condition to think that certain flavors taste good when combined – such as their ‘Half Baked’ brownie and cookie dough confection – is due to conditioning, not unlike implicit bias.
Implicit bias is the theory that unconscious attitudes or stereotypes affect our understanding, actions, and decisions. The post then goes on to discuss cultural stereotypes and systemic racism, before urging people to take an implicit bias test and engage in a ‘bias cleanse,’ among other things. In and of itself, without the political connotations, implicit bias was described as “pseudoscience that tastes like day-old vomit” on Twitter by actor Travis Wester.
This nonsense was predictably met by a furious Twitterstorm. However, the furious demand that Ben & Jerry’s stick to making ice cream was dismissed out of hand by the company who replied ‘this is a values-based business you know’. I personally won’t be buying Ben and Jerry’s again and don’t think any patriotic conservatives should as they will just be financing the propagation of liberal propaganda.
The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of The Duran.