Connect with us

Latest

Analysis

News

Mars has just been brought closer to Earth by Elon Musk

Spaceflight rendered new, exciting and attractive through a skillful marketing strategy that makes the Final Frontier the place many more of us want to go

Seraphim Hanisch

Published

on

889 Views

On February 6th, 2018, the US got back into the Space Race in a huge way. The SpaceX Falcon Heavy completed its first test flight, and it did so with a great deal of flair and skillful marketing of space travel, through the use of excellent media coverage, the expression of honest-to-goodness excitement by a company that is freely seeking to conquer the challenge of interplanetary travel and colonization, and a simple and attractive way to show the world what can be done.

This was most notably symbolized in the sending of a Tesla Roadster, Elon’s Musk’s own car, with a dummy in a SpaceX astronaut suit.  The Roadster is supplemented by many cameras that allowed viewers several hours of live viewing in real time as the Roadster left Earth for possibly billions of years, in an orbit reaching well past that of Mars.  The final touch was the message on the dash screen, speaking to an incredibly wide audience:

Starman gets a reassuring message for his very long journey.

As of 10:30 am (Greenwich Mean Time, or UTC) on Friday February 9, the Roadster was already 449,808 miles away from Earth, traveling away from Earth at a speed of 8,081 miles per hour.  For reference, this distance is nearly twice that between the Earth and the Moon.

By comparison, the flight of Apollo 11 took about as long to get only from the Earth to the Moon. The Roadster is in an orbit whose aphelion (farthest point) from the Sun is approximately 1.7 times the distance of the Earth from the Sun, and the perihelion (closest point) is about 0.99 of that same distance.  Put in miles, this is an orbit between 92 million miles and 158.1 million miles from the sun.

The ability of Elon Musk and his company SpaceX to make space travel relevant to the everyday person is what will propel this next chapter of the Space Race. We even have to redefine the term “Space Race” itself. It is no longer the rivalry between two systems of government, as was the case in the 1960’s heyday between the US and the USSR.

It is now the province of entrepreneurs, dreamers, who want to create and live the vision of a spacefaring human race. And, like anything else that has espoused great technological innovations or inventions, the success was not based on the viability of the science, but on how well this viability could engage the public interest.

The space program in all spacefaring nations started with the government-run programs of the United States and the Soviet Union.  The American program featured open source information as a civilian program, where the Soviet program was mostly classified during its run.

To date there have been only three spacefaring nations: The USA, the Russian Federation (like the Soviet Union before it), and the People’s Republic of China.  At this time, though, only China and Russia have crewed spaceflight.  The USA has been without its own launch vehicle since the cancellation of the Space Shuttle program in 2011.

US national interest in the manned space program was at its height during the decade of the 1960’s as the race to the Moon was on.  Starting with the first manned lunar flyby in 1968, American astronauts either flew to the moon or landed on it a total of nine times.

The first moon landing was broadcast worldwide, and indeed, caught the attention of the whole world.  However, the Apollo program rapidly lost public interest, hence public funding dried up and the program’s originally intended 25 missions was terminated with Apollo 17 in December 1972. Since then not only has Man not gone back to the Moon, a slowly building consensus has progressed saying that the Moon landings never happened. While most people still do not accept such a conspiracy theory, some characteristics that led to its birth were the bane of NASA’s existence, and helped lead to the cancellation of these and further interplanetary exploration:

  • Overemphasis on technical jargon – Listening to the discussion of spaceflight and orbital mechanics for many people is very tiresome. The success of Apollo was in the televised broadcasts that showed the astronauts doing things on the Moon, such as jumping, skipping while singing songs, four-wheeling and playing golf.  The work of setting up scientific experiments is of interest to the scientist, but Joe Q. Public is easily lost on such discussion.
  • Routine without marketing – While early missions in all the US manned programs were of high general interest, once the technology was proven, spaceflight became accepted as “routine.”  This is not a bad thing necessarily, because spaceflight should become routine.  However, what we really saw was nothing new or interesting, so it became “boring.” The US Space Shuttle program suffered the same fate, with news items only consisting of launches and landings in normal situations, and the terrible tragedies of Challenger and Columbia flights that ended in the loss of all the crew and their spacecrafts.
  • Government-led programs create a sense of inaccessibility – During the heyday of the Space Race, every young boy wanted to be an astronaut or a space explorer.  Star Trek was the TV program that outlined this vision in the most mainstream and attractive way, by showing that life in space was a life of adventure.  While every spaceflight is an adventure in its own way, it is far from the tales of exploring other worlds, and so again, appeal to do more is easily lost.To fly among the stars, one has either had to have a tremendous amount of money to pay a foreign agency, or one has to be trained within the auspices of a government program.  While NASA is civilian, the culture of the astronaut is not so.

As we can see, the issues surrounding the success of space travel are not technical, they are psychological and cultural. Space has never been really marketed as the place to be, the place to explore, and the place anyone can go to.

In the recent decade, private enterprise has begun to fill the gap that NASA created when they closed the Space Shuttle program. SpaceX, Bigelow Aerospace, Blue Origin, Virgin Galactic and other companies have all made attempts to raise public interest in the conquest of space, and the biggest selling point up to now has been the idea of the regular civilian being able to take a ride into space.

Virgin Galactic has held the lead in this thus far, but their program is suborbital and still in development.  Bigelow has successfully pioneered the idea of inflatable spacecraft in hopes of building a hotel resort in orbit, but the modules, although interesting, appear both boring and potentially dangerous to the psyche, as the notion of floating around in a balloon, which could be easily punctured at any time, is not attractive to most of us.

Oddly enough, one very attractive way to attract interest is through a bit of comedy. Rather than conceal failure in the SpaceX development program, Musk’s company has capitalized on failures as “part of the road to success” as in this video compilation of the development of the now-famous booster flyback and landing capability.

One can see then ,that there are very non-technical approaches for appealing to the psyche, and it appears the Elon Musk and his people have tapped into this for the first time. Sending one of the coolest ever cars into space, a Tesla Roadster, which in its own right is one amazing automobile, with a suited-up astronaut “driving” with the top down and arm on the window, with the Earth visible behind, all shown in full HD… now that is marketing!

The allure of space-set sci-fi movies like Star Wars and Star Trek, is not exactly where one is, though space makes a marvelous backdrop.  The allure is what we do there, how fast we can go, what good (or bad) we can do along the way. Human beings have creative spirits, and we want to do things when we go places.

Sometimes this has worked out poorly, but most of the time it seems to work out very well.  We take pride in the beauty of our cities, our architecture and art forms, we love beauty, style, and yes, in all this is the huge need for knowing how to do it. But the average person in an art museum appreciates fine art because it is beautiful. They are not technophiles into how the painting or artwork was made. They enjoy the result, beauty made accessible to them.  In the same manner space exploration can be – and has been made – appealing to the everyman in a way never done before.

It will be of great interest to see what – and who – does the next cool thing in space, and even more, what that action inspires.

Liked it? Take a second to support The Duran on Patreon!
Advertisement
Click to comment

Leave a Reply

avatar
  Subscribe  
Notify of

Latest

French opposition rejects Macron’s concessions to Yellow Vests, some demand ‘citizen revolution’

Mélenchon: “I believe that Act 5 of the citizen revolution in our country will be a moment of great mobilization.”

RT

Published

on

By

Via RT…


Macron’s concessions to the Yellow Vests has failed to appease protesters and opposition politicians, such as Jean-Luc Mélenchon, who called for “citizen’s revolution” to continue until a fair distribution of wealth is achieved.

Immediately after French President Macron declared a “social and economic state of emergency” in response to large-scale protests by members of the Yellow Vest movement, promising a range of concessions to address their grievances, left-wing opposition politician Mélenchon called on the grassroots campaign to continue their revolution next Saturday.

I believe that Act 5 of the citizen revolution in our country will be a moment of great mobilization.

Macron’s promise of a €100 minimum wage increase, tax-free overtime pay and end-of-year bonuses, Mélenchon argued, will not affect any “considerable part” of the French population. Yet the leader of La France Insoumise stressed that the “decision” to rise up rests with “those who are in action.”

“We expect a real redistribution of wealth,” Benoît Hamon, a former presidential candidate and the founder of the Mouvement Génération, told BFM TV, accusing Macron’s package of measures that benefit the rich.

The Socialist Party’s first secretary, Olivier Faure, also slammed Macron’s financial concessions to struggling workers, noting that his general “course has not changed.”

Although welcoming certain tax measures, Marine Le Pen, president of the National Rally (previously National Front), accused the president’s “model” of governance based on “wild globalization, financialization of the economy, unfair competition,” of failing to address the social and cultural consequences of the Yellow Vest movement.

Macron’s speech was a “great comedy,”according to Debout la France chairman, Nicolas Dupont-Aignan, who accused the French President of “hypocrisy.”

Yet many found Melanchon’s calls to rise up against the government unreasonable, accusing the 67-year-old opposition politician of being an “opportunist” and “populist,” who is trying to hijack the social protest movement for his own gain.

Furthermore, some 54 percent of French believe the Yellow Vests achieved their goals and want rallies to stop, OpinionWay survey showed. While half of the survey respondents considered Macron’s anti-crisis measures unconvincing, another 49 percent found the president to be successful in addressing the demands of the protesters. Some 68 percent of those polled following Macron’s speech on Monday especially welcomed the increase in the minimum wage, while 78 percent favored tax cuts.

The Yellow Vest protests against pension cuts and fuel tax hikes last month were organized and kept strong via social media, without help from France’s powerful labor unions or official political parties. Some noted that such a mass mobilization of all levels of society managed to achieve unprecedented concessions from the government, which the unions failed to negotiate over the last three decades.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

Soros Mimics Hitler’s Bankers: Will Burden Europeans With Debt To ‘Save’ Them

George Soros is dissatisfied with the current EU refugee policy because it is still based on quotas.

The Duran

Published

on

Via GEFIRA:


After the Second World War, many economists racked their brains to answer the question of how Hitler managed to finance his armament, boost the economy and reduce unemployment.

Today his trick is well known. The economic miracle of Führer’s time became possible thanks to the so-called Mefo promissory notes.

The notes were the idea of the then President of the Reichsbank, Hjalmar Schacht, and served not only to finance the armament of the Wehrmacht for the Second World War, but also to create state jobs, which would otherwise not have been possible through the normal use of the money and capital markets, i.e. the annual increase in savings in Germany.

The Reich thus financed the armaments industry by accepting notes issued by the dummy company Metallurgische Forschungsgesellschaft GmbH (hence the name Mefo) rather than paying them in cash. The creation of money was in full swing from 1934 to 1938 – the total amount of notes issued at that time was 12 billion marks. The Reichsbank declared to the German banks that it was prepared to rediscount the Mefo notes, thus enabling the banks to discount them.

Because of their five-year term, the redemption of notes had to begin in 1939 at the latest. This threatened with enormous inflation. Since Schacht saw this as a threat to the Reichsmark, he expressed his doubts about the Reich Minister of Finance. But it did not help, and Schacht was quickly replaced by Economics Minister Walther Funk, who declared that the Reich would not redeem the Mefo notes, but would give Reich bonds to the Reichsbank in exchange. At the time of Funk, the autonomous Reichsbank statute was abolished, the Reichsbank was nationalized, and inflation exploded in such a way that Mefo notes with a circulation of 60 billion Reichsmark burdened the budget in post-war Germany.

George Soros also proposes such a money flurry in the style of Schacht and Funk.

Soros is dissatisfied with the current EU refugee policy because it is still based on quotas. He calls on the EU heads of state and governments to effectively deal with the migrant crisis through money flooding, which he calls “surge funding”.

“This would help to keep the influx of refugees at a level that Europe can absorb.”

Can absorb? Soros would be satisfied with the reception of 300,000 to 500,000 migrants per year. However, he is aware that the costs of his ethnic exchange plan are not financially feasible. In addition to the already enormous costs caused by migrants already in Europe, such a large number of new arrivals would add billions each year.

Soros calculates it at 30 billion euros a year, but argues that it would be worth it because “there is a real threat that the refugee crisis could cause the collapse of Europe’s Schengen system of open internal borders among twenty-six European states,” which would cost the EU between 47 and 100 billion euros in GDP losses.

Soros thus sees the financing of migrants and also of non-European countries that primarily receive migrants (which he also advocates) as a win-win relationship. He calls for the introduction of a new tax for the refugee crisis in the member states, including a financial transaction tax, an increase in VAT and the establishment of refugee funds. Soros knows, however, that such measures would not be accepted in the EU countries, so he proposes a different solution, which does not require a vote in the sovereign countries.

The new EU debt should be made by the EU taking advantage of its largely unused AAA credit status and issuing long-term bonds, which would boost the European economy. The funds could come from the European Stability Mechanism and the EU balance of payments support institution.

 “Both also have very similar institutional structures, and they are both backed entirely by the EU budget—and therefore do not require national guarantees or national parliamentary approval.“

In this way, the ESM and the BoPA (Balance of Payments Assistance Facility) would become the new Mefo’s that could issue bills of exchange, perhaps even cheques for Turks, Soros NGOs. Soros calculates that both institutions have a credit capacity of 60 billion, which should only increase as Portugal, Ireland and Greece repay each year the loans they received during the euro crisis. According to Soros, the old debts should be used to finance the new ones in such a way that it officially does not burden the budget in any of the EU Member States. The financial institutions that are to carry out this debt fraud must extend (indeed – cancel) their status, as the leader of the refugees expressed such a wish in his speech.

That Soros is striving to replace the indigenous European population with new arrivals from Africa and Asia is clear to anyone who observes its activities in Europe. The question is: what does he want to do this for and who is the real ruler, behind him, the real leader?

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

The French People Feel Screwed

For the first time in his presidency, Macron is in trouble and Europe and America are looking on.

The Duran

Published

on

Authored by David Brown via The Gatestone Institute:


On December 4, French Prime Minister Édouard Phillipe told deputies of the ruling party, “La République en Marche”, that a proposed fuel tax rise, which had led to the largest protests France has seen in decades, would be suspended.

The protesters, called Gilets-Jaunes — “Yellow Vests,” because of the vests drivers are obliged by the government to carry in their vehicles in the event of a roadside breakdown — say that the fuel tax was the last straw from a president who took office with a promise to help the economically left-behind but instead has favoured the rich.

Even by French standards, the protests of the “Yellow Vests” during the weekend of December 1 were startling. Burning cars and vast plumes of grey smoke seemed to engulf the Arc De Triomphe as if Paris were at war. Comparisons were drawn with the Bread Wars of the 17th Century and the spirit of the Revolution of the 18th Century.

For more than two weeks, the “Yellow Vests” disrupted France. They paralyzed highways and forced roads to close — causing shortages across the country – and blocked fuel stations from Lille in the North to Marseilles in the South.

During protests in France’s capital, Paris, the “Yellow Vests” were soon joined by a more violent element, who began torching cars, smashing windows and looting stores. 133 were injured, 412 were arrested and more than 10,000 tear gas and stun grenades were fired.

One elderly lady was killed when she was struck by a stray grenade as she tried to shutter her windows against the melee.

There was talk of imposing a State of Emergency.

The “Yellow Vests” present the most significant opposition French President Emmanuel Macron has faced since coming to office in May 2017. Unlike previous protests in France, which have divided public opinion, these have widespread support – 72% according to a Harris Interactive Poll published December 1st.

Fuel tax rises — announced in November before being retracted on December — were intended to help bring down France’s carbon emissions by curbing the use of cars. Macron makes no secret of his wish to be seen as a global leader for environmental reform.

He forgets that back at home, among the people who elected him, fuel prices really matter to those outside big cities, where four-fifths of commuters drive to work and a third of them cover more than 30km each week.

The increases have incensed people in smaller communities, where they have already seen speed limits reduced to please the Greens and cuts to the local transport services.

These additional costs-of-living increases come at an extremely bad time for ordinary French people working outside of Paris. Lower-middle class families are not poor enough to receive welfare benefits but have seen their income flat-line whilst cost-of-living and taxes have risen.

An analysis by the Institut des Politiques Publiques think-tank shows that benefits cuts and tax changes in 2018 and 2019 will leave pensioners and the bottom fifth of households worse off, while the abolition of the wealth tax means that by far the biggest gains will go to the top 1%

This is tough to swallow. Macron is seen as being out of touch with ordinary people and is unlikely to escape his new title, “the President of the Rich.”

“People have this feeling that the Paris technocrats are doing complicated things to screw them,” said Charles Wyplosz, an economics professor at the Graduate Institute of International and Development Studies in Geneva.

It is probably not as complex as that. The French people feel screwed.

As employment and growth are slowing, Macron, for the first time in his presidency, is under serious pressure. Unemployment is at 9%; his efforts to reform Europe are stalling, and his approval rating has plummeted to just 23% according to a recent opinion poll by IFOP.

Images of Macron at the Arc De Triomphe daubed in graffiti calling for him to step down, or worse, have done little to bolster his image abroad.

So far, Macron had said he would not bow to street protests. To underline his point, in September 2017, he called protestors against French labour-market reform “slackers”.

The political U-Turn on the fuel tax is a turning point for the Macron presidency. The question is : What next, both for Macron and the “Yellow Vests”?

Macron most likely needs to plough ahead with his reform agenda, and doubtless knows he has the support of a solid majority in the National Assembly to do so. France is crippled by debt (nearly 100% of GDP) and its grossly bloated public sector. There are 5.2 million civil servants in France, and their number has increased by 36% since 1983. These represent 22% of the workforce compared to an OCDE average of 15%.

Tax-expert Jean-Philippe Delsol says France has 1.5 million too many “fonctionnaires [officials]. When you consider that public spending in France now accounts for 57 per cent of gross domestic product. Soon the system will no longer function as there will be less and less people working to support more and more people working less”.

Macron’s mistake, in addition to a seeming inclination for arrogance, is not to have made national economic reform his absolute priority right from his initial grace period after his election. Lower public expenses would have made it possible to lower taxes, hence creating what economists call a virtuous circle. Instead, he waited.

Now, at a time when he is deeply unpopular and social unrest is in full sway he is looking to make further reforms in unemployment benefits, scaling them back by reducing the payments and the length of time beneficiaries can receive the money. The “President of the Rich” strikes again.

There is talk that he may also re-introduce the wealth tax to try to placate the protestors.

Macron’s presidential term lasts until May 13, 2022. Understandably, Macron will be focused on the elections to the European Parliament expected to be held May 23-26, 2019. Headlines have signalled that Marine Le Pen and the National Rally (formally National Front) are ahead in the polls at 20%, compared to Macron’s En Marche at 19%.

The shift is understandable, given the divide between the countryside, where Le Pen has solid support, and the cities, where Macron’s centre-left prevail.

In contrast, the “Yellow Vests” have galvanised support after standing up for the “impotent ordinary”, and seem much buoyed by the solidarity they have been shown by both fire fighters and the police. There are images online of police removing their helmets and firefighters turning their backs on political authority to show their support for the protestors.

Whilst Macron’s political opposition may be fragmented, this new breed of coherent public opposition is something new. Leaderless, unstructured and organised online, the “Yellow Vests” have gained support from the left and right, yet resisted subjugation by either.

Being leaderless makes them difficult to negotiate withor to reason with in private. The “Yellow Vests” seem acutely aware of this strength, given their firm rebuttal of overtures for peace talks from the Macron government.

Enjoying huge support from the public and with reforms to the social welfare system on the horizon, the “Yellow Vests” are not going away.

For the first time in his Presidency, Macron is in trouble and Europe and America are looking on.

After Macron rebuked nationalism during his speech at the armistice ceremony, Trump was quick to remind the French President of his low approval rating and unemployment rate near 10%. A stinging broadside from Trump on twitter suggests that Macron may well be relegated to Trump’s list of global “Losers“:

“Emmanuel Macron suggests building its own army to protect Europe against the U.S., China and Russia. But it was Germany in World Wars One & Two – How did that work out for France? They were starting to learn German in Paris before the U.S. came along. Pay for NATO or not!”

The “impotent ordinary” in the United Kingdom, who might feel betrayed over Brexit, and the nationalists in Germany, who have suffered under Merkel , are no doubt staring in wonder at the “Yellow Vests”, wishing for the same moxie.

The historian Thomas Carlyle, chronicler of the French Revolution, said the French were unrivaled practitioners in the “art of insurrection”, and characterised the French mob as the “liveliest phenomena of our world”.

Mobs in other countries, by comparison, he argued were “dull masses” lacking audacity and inventiveness. The blazing yellow vests of the French protest movement , however, have made Macron appear increasingly dull and weak too.

David Brown is based in the United Kingdom.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

JOIN OUR YOUTUBE CHANNEL

Your donations make all the difference. Together we can expose fake news lies and deliver truth.

Amount to donate in USD$:

5 100

Validating payment information...
Waiting for PayPal...
Validating payment information...
Waiting for PayPal...
Advertisement

Advertisement

Quick Donate

The Duran
EURO
DONATE
Donate a quick 10 spot!
Advertisement
Advertisement

Advertisement

The Duran Newsletter

Trending