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The Top 5 Blunders in Email Marketing [EM]

Learn from my mistakes and trust the tips outlined in this post to get the most out of your next email marketing effort. These five common missteps to avoid will help your business, newsletter, or promotion deliver concrete results.

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MNB (www.mynewsletterbuilder.com) delivers extraordinary email marketing services for companies and individuals looking for more: more tools, more media, more templates, more accessible design capabilities, more professional account options, more management options, and more customer support.

I’ve been working in email marketing [EM] since 2001 and I’ve seen (read: done) some hysterical, terrible, and awesome things. Some folks I’ve had the privilege of chatting with have heard about my [first] tale of woe when, in early 2004, I received a call from the Spam Police notifying me of some new laws. Yes, I received a phone call. Yes, I was doing it wrong, but just barely so.

As a prelude, I offer you this keen classic blunder, “never go in against a Sicilian when death is on the line”. Slightly less well-known than that blunder are these:

5. Not all SPAM is created equal / not being CAN-SPAM compliant

This caveat is here to help people understand that even legit businesses can send unsolicited content, content that is unexpected or unwanted, or content that is offensive to email gateways (the folks that police and control the email digital highway) – any of which get slapped with the moniker of SPAM.

The take-away here is knowing that even good mail gets flagged as SPAM on occasion. There are measures you can take, before and after the fact, that will help you get over an obstacle like this. People trying to do this themselves, like my 2002 counterpart who didn’t have a physical mailing address, will have a steep learning curve for compliance and resolution. For simplicity sake, retain a credible [EM] service provider.

Note: this isn’t just about legal compliance as it pertains to CAN-SPAM, the EU, CASL, or potentially region-specific guidelines (like the state of California doozy: Business and Professions Code, Section 17529); it further applies to reputation management, feedback loops, postmaster terms of service, and a slew of other intellectual variables of Vizzini-like proportions (my thanks to Rob Reiner’s The Princess Bride, 1987).

4. Expecting a solid return on a purchased list

This one could go further and state, “and blaming it on the email or service provider.” (but that would be me taking things personally). There are ways to do this right but the key word here is “expecting”. Expect a solid waste of resources and a marginal return at best. Sometimes, all that is needed or wanted is a marginal return and this proves suitable and appropriate. When deploying a purchased campaign, measure thrice and cut once.

3. Starting an [EM] campaign for weight-loss products, work-at-home products, gambling sites, car loans, credit cards, and the list goes on…

When the digital world writes scripts to recognize and terminate the type of content you are attempting to market, that should be a sign. Could you imagine combining #3, #4, and #5 as requirements from a single client? I wouldn’t “imagine,” but I have fired such clients and turned down business from them, as well. Like the common disclaimer: don’t attempt such things at home; use professionals.

2. Thinking BIGGER is better

Au contraire mon frere. Email should not be considered for long-format communications. We simply get too much of it to stop-and-smell-the roses. Think of email as the great reminder utility. Hey folks, I’ve got a great piece of information you really need to read – and if it is long, summarize and link to your site. Email is the LINK to an ACTION; it is a trigger, a catalyst, a reminder. Your website, your phone number, your blog, whatever… that is where the real activity takes place.

Email is definitely a sphere where less is more. I recently digested a great bit by HubSpot and Litmus (The Science of Email 2014) that suggest 200 words and one image will yield the highest click-through-rate in marketing messages. To give you an idea as to what 200 words looks like, both paragraphs in this section add up to just shy of 200 words. Compare this to what you put in your newsletters and you may be going “too big” with your content.

1. Thinking [EM] is about you or your business

I’m coining a term here called Corporate Egonomics. Too much of what we see in our inbox satisfies the egos of a more narrow-minded generation of marketeers. Paired with #2 above, you get a huge LOGO as the first thing you see in an email or newsletter. Why?

I know who you are. I subscribed to your newsletter. I probably added your email address to my contact list. I see your identity in the FROM FIELD – do I really need a giant-a## logo taking up the top 400 pixels of height in the email? I didn’t ask you to remind me of what your logo looks like; I asked you to send me relevant and interesting content that may (or may not) trigger me into some activity that will generate revenue for you – isn’t that enough?

I can keep going – so I guess I will. The single-word jobs of effective [EM] are to communicate, remind, trigger, and satisfy. These all relate to your subscriber – the one(s) that make you money. Tend to their needs and your job here is done.

Communicate the pieces of information they want to read or learn about using vertical segmentation.

Remind them of relevant sales, discounts, events that are pertinent to them with proper calls-to-action.

Trigger activities with links to your site demonstrating and encouraging engagement (CTR).

Redux: Satisfy your customer’s needs (as it relates to your business) and your job here is done.

 

References:

http://www.mynewsletterbuilder.com

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Paul Craig Roberts: The Disintegration of Western Society

Feminists brought this madness onto themselves.

Paul Craig Roberts

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Authored by Paul Craig Roberts:


Radical feminists are now being banned by Twitter not because they hate men, which is perfectly OK as far as Twitter is concerned, but because they object to “transwomen.”

What is a “transwoman?” As far as I can understand, a “transwoman” is a male with a penis who declares himself to be a women and demands his right to use women’s toilette facilities along with the women who are using them.

The feminist, Meghan Murphy, twittered a statement and a question:

“Men are not women.”

“How are transwomen not men? What is the difference between men and transwomen?”

Twitter described this as “hateful conduct” and banned Meghan Murphy. https://quillette.com/2018/11/28/twitters-trans-activist-decree/

There you have it. Yesterday it was feminists who were exercising their special society-bestowed privileges to censor. Today it is the feminists who are being censored. As this insanity of “Western Civilization” continues, tomorrow it will be the transwomen who are censored and banned.

What precisely is afoot?

My readers, who have partially and some wholly escaped from The Matrix, understand that this is the further fragmentation of American society. Identity Politics has set men, women, blacks, Jews, Asians, Hispanics, and white people against one another. Identity Politics is the essence of the Democratic Party and the American liberal/progressive/left. Now, with the creation of “new” but otherwise nonexistent “genders,” although they are honored as real by the controlled whores who masquerade as a “Western media,” we witness radical feminists being silenced by men pretending to be women.

I sympathize with Meghan Murphy, but she brought this on herself and on the rest of us by accepting Identity Politics. Identity Politics gave Meghan a justification for hating men even, as she failed to realize, it provided the basis for moving her into the exploitative class that must be censored.

Where does this end?

It has already gone far enough that the American population is so divided and mutually hostile that there is no restraint by “the American people” on government and the elite oligarchs that rule. “The American people” are no longer a reality but a mythical creature like the unicorn.

The film, The Matrix, is the greatest film of out lifetime. Why? Because it shows that there are two realities. A real one of which only a few people are aware, and a virtual one in which eveyone else lives.

In the United States today, and throughout “Western Brainwashed Civilization,” only a handful of people exist who are capable of differentiating the real from the created reality in which all explanations are controlled and kept as far away from the truth as possible. Everything that every Western government and “news” organization says is a lie to control the explanations that we are fed in order to keep us locked in The Matrix.

The ability to control people’s understandings is so extraordinary that, despite massive evidence to the contrary, Americans believe that Oswald, acting alone, was the best shot in human history and using magic bullets killed President John F. Kenndy; that a handful of Saudi Arabians who demonstratively could not fly airplanes outwitted the American national security state and brought down 3 World Trade Center skyscrapers and part of the Pentagon; that Saddam Hussein had and was going to use on the US “weapons of mass destruction;” that Assad “used chemical weapons” against “his own people;” that Libya’s Gaddifi gave his soldiers Viagra so they could better rape Libyan women; that Russia “invaded Ukraine;” that Trump and Putin stole the presidential election from Hillary.

The construction of a make-believe reality guarantees the US military/security complex’s annual budget of $1,000 billion dollars of taxpayers’ money even as Congress debates cutting Social Security in order to divert more largess to the pockets of the corrupt military/security complex.

Readers ask me what they can do about it. Nothing, except revolt and cleanse the system, precisely as Founding Father Thomas Jefferson said.

Is Thomas Jefferson Alive and Well In Paris?

If this report is correct, pray the revolt spreads to the US.

https://www.infowars.com/video-french-police-remove-helmets-in-solidarity-with-yellow-vest-protesters/

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Google Employees debated burying conservative media in search

Google engineer Scott Byer falsely labeled The Daily Caller and Breitbart as “opinion blogs” and urged his coworkers to reduce their visibility in search results.

The Daily Caller

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Via The Daily Caller


  • Google employees debated whether to bury The Daily Caller and other conservative media outlets in the company’s search function as a response to President Donald Trump’s election
  • “Let’s make sure that we reverse things in four years,” one engineer wrote in a thread that included a Google vice president
  • Google employees similarly sought to manipulate search results to combat Trump’s travel ban

Google employees debated whether to bury conservative media outlets in the company’s search function as a response to President Donald Trump’s election in 2016, internal Google communications obtained by The Daily Caller News Foundation reveal.

The Daily Caller and Breitbart were specifically singled out as outlets to potentially bury, the communications reveal.

Trump’s election in 2016 shocked many Google employees, who had been counting on Democratic nominee Hillary Clinton to win.

Communications obtained by TheDCNF show that internal Google discussions went beyond expressing remorse over Clinton’s loss to actually discussing ways Google could prevent Trump from winning again.

“This was an election of false equivalencies, and Google, sadly, had a hand in it,” Google engineer Scott Byer wrote in a Nov. 9, 2016, post reviewed by TheDCNF.

Byer falsely labeled The Daily Caller and Breitbart as “opinion blogs” and urged his coworkers to reduce their visibility in search results.

“How many times did you see the Election now card with items from opinion blogs (Breitbart, Daily Caller) elevated next to legitimate news organizations? That’s something that can and should be fixed,” Byer wrote.

“I think we have a responsibility to expose the quality and truthfulness of sources – because not doing so hides real information under loud noises,” he continued.

“Beyond that, let’s concentrate on teaching critical thinking. A little bit of that would go a long way. Let’s make sure that we reverse things in four years – demographics will be on our side.”

Some of Byer’s colleagues expressed concern that manipulating search results could backfire and suggested alternative measures

One Google engineer, Uri Dekel, identified himself as a Clinton supporter but argued that manipulating search results was the wrong route to take.

“Thinking that Breitbart, Drudge, etc. are not ‘legitimate news sources’ is contrary to the beliefs of a major portion of our user base is partially what got us to this mess. MSNBC is not more legit than Drudge just because Rachel Maddow may be more educated / less deplorable / closer to our views, than, say Sean Hannity,” Dekel wrote in a reply to Byer.

“I follow a lot of right wing folks on social networks you could tell something was brewing. We laughed off Drudge’s Instant Polls and all that stuff, but in the end, people go to those sources because they believe that the media doesn’t do it’s job. I’m a Hillary supporter and let’s admit it, the media avoided dealing with the hard questions and issues, which didn’t pay off. By ranking ‘legitimacy’ you’ll just introduce more conspiracy theories,” Dekel added.

“Too many times, Breitbart is just echoing a demonstrably made up story,” Byer wrote in a reply to his original post. He did not cite any examples.

“That happens at MSNBC, too. I don’t want a political judgement. The desire is to break the myth feedback loop, the false equivalency, instead of the current amplification of it,” Byer added.

“What I believe we can do, technically, that avoids the accusations of conspiracy or bias from people who ultimately have a right and obligation to decide what they want to believe, is to get better at displaying the ‘ripples’ and copy-pasta, to trace information to its source, to link to critiques of those sources, and let people decide what sources they believe,” another Google engineer, Mike Brauwerman, suggested.

“Give people a comprehensive but effectively summarized view of the information, not context-free rage-inducing sound-bytes,” he added.

“We’re working on providing users with context around stories so that they can know the bigger picture,” chimed in David Besbris, vice president of engineering at Google.

“We can play a role in providing the full story and educate them about all sides. This doesn’t have to be filtering and can be useful to everyone,” he wrote.

Other employees similarly advocated providing contextual information about media sources in search results, and the company later did so with a short-lived fact check at the end of 2017.

Not only did the fact-check feature target conservative outlets almost exclusively, it was also blatantly wrong. Google’s fact check repeatedly attributed false claims to those outlets, even though they demonstrably never made those claims.

Google pulled the faulty fact-check program in January, crediting TheDCNF’s investigation for the decision.

A Google spokeswoman said that the conversation did not lead to manipulation of search results for political purposes.

“This post shows that far from suppressing Breitbart and Daily Caller, we surfaced these sites regularly in our products. Furthermore, it shows that we value providing people with the full view on stories from a variety of sources,” the spokeswoman told TheDCNF in an email.

“Google has never manipulated its search results or modified any of its products to promote a particular political ideology. Our processes and policies do not allow for any manipulation of search results to promote political ideologies.”

The discussion about whether to bury conservative media outlets isn’t the first evidence that some Google employees have sought to manipulate search results for political ends.

After Trump announced his initial travel ban in January 2017, Google employees discussed ways to manipulate search results in order to push back against the president’s order.

A group of employees brainstormed ways to counter “islamophobic, algorithmically biased results from search terms ‘Islam’, ‘Muslim’, ‘Iran’, etc,” as well as “prejudiced, algorithmically biased search results from search terms ‘Mexico’, ‘Hispanic’, ‘Latino’, etc.”

WATCH:

Trump speculated to The Daily Caller in September that Google and Facebook are trying to affect election outcomes.

“I think they already have,” Trump said, responding to questions about potential election interference by Google and Facebook.

“I mean the true interference in the last election was that — if you look at all, virtually all of those companies are super liberal companies in favor of Hillary Clinton,” he added.

“Maybe I did a better job because I’m good with the Twitter and I’m good at social media, but the truth is they were all on Hillary Clinton’s side, and if you look at what was going on with Facebook and with Google and all of it, they were very much on her side,” Trump continued.

Google this month corrected a “knowledge panel” about a Republican women’s group that labeled them “enablers.”

Google cited Wikipedia for the disparaging description, though a similar change made to Wikipedia’s page for the women’s group was corrected almost immediately. Google left up the digital vandalism for three weeks.

Google apologized in May after search results for the California Republican Party falsely listed “Nazism” as one of the state party’s ideologies.

Then, too, Google blamed manipulation of the party’s Wikipedia page for the inaccurate and disparaging description.

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Tucker Carlson reports migrant caravans very unpopular… in MEXICO!!

Strong stance by President Trump prevents migrant caravans from passing into US, resulting in Mexicans seeing the problem for themselves.

Seraphim Hanisch

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One of the biggest running news stories in the United States is about the Central American migrant “caravans” that have been crossing Mexico towards the US borders. The present events seem to be both instigation and tests of the willpower of President Trump, testing his words about not letting anyone cross the border illegally.

This seems to be effective in the border city of Tijuana, where a migrant caravan recently arrived – and was stopped dead in its tracks at the border. By presidential order, military personnel helped the existing Border Patrol and ICE with logistical support, serpentine wire and other fortifications along the existing border fence separating Tijuana beaches from Southern California beaches on the other side.

The migrants, whom the mainstream media (save Fox News) kept reporting as “peaceful, mostly women and children” (when they really are 80% men in their 20s and 30s, or as Rush Limbaugh stated, “of military age”, became violent, repeatedly trying to storm the border crossing point at San Ysidro, California, and they were driven back with tear gas grenades.

The media in the US and liberal outlets around the world, most notably Univision, tried to capitalize on the fact that women and children got caught in the tear gas reprisals. This gave the press room to pronounce the whole US response as “cruel”, “inhumane”, “uncivilized” and various other epithets that support the narrative that President Trump is wrong and a hateful, cruel racist man. Never was there a single word mentioned by the MSM that the best way not to get tear-gassed is to not “rush” the border like an invading force. After all, this is forcible entry into a foreign country… which is an invasion.

But the Electron Curtain of mainstream media propaganda did a fair job of sealing that fact away from the light of day.

The mainstream media might have scored a total victory, if not for one fact:

The Mexicans don’t like the migrant caravans either. Not only that, but their sentiments against the migrants’ presence is stronger than that of the Americans. Perhaps this response was not seen before, but perhaps also the problem of Mexican government complicity was never forcibly dropped in the laps of the people of Mexico either. This segment of “Tucker Carlson Tonight” gave a lot of needed accurate perspective to the matter:

Tucker’s interview and overall segment reveals further propaganda techniques in action to anyone who has been following this story:

  • The Mexican people of Tijuana who speak in the segment have very clear English with only a trace of a Mexican accent. This, in fact is verifiably how many Mexicans who are bilingual actually sound. With some 16 years of life experience on the Mexican border in El Paso, Texas, it was no surprise to hear such mastery of English.
  • By contrast, listen to this Univision anchorman, who is a complete “America is racist by closing the borders” person:

  • This man, Enrique Acevedo, has an accent is much stronger, and which actually falls well in line with the “Hollywood concept” of how a Mexican speaking English ought to sound:

And as such, the charge that might be considered here is that of optics, for the sake of propaganda on the part of Univision, which broadcasts in the United States, not Mexico!

In other words, Enrique broadcasts to Americans who speak Spanish, presumably families who are migrants – legal and illegal themselves. The legal migrants are ignored in this matter because they generally do not approve of illegal immigration even from their own native countries. We followed the law, so they should too, is the point of view there.

However the illegal immigrants might well have a soft spot and be spurred into activism over Enrique’s openly biased reporting on this caravan story.

In Tucker’s segment, the eponymous anchor does a pretty good job making his point – that the migrants are NOT favored by Mexicans, especially because now since they are stuck in Tijuana, they have become an albatross about that city’s neck.

Mexico has had an elusive relationship with the USA on this matter, made so by the American reluctance to actually create a strong border. There is some liberal indoctrination at work in this matter, and it is hard even to get conservative Americans to wrap their minds around the fact that the United States has a very real right to her own sovereignty and to her own borders. We say it, but over the last forty years or more, we fizzle out when it comes to enforcing it.

With President Trump this is changing, and the resultant howling of the globalist left is very intense because for the progressives, this is not supposed to happen. 

Yet, as in all matters of reality, it is happening, and because it is happening, it seems to be gradually bringing the real nature of this problem to light for more and more Americans – and citizens of the world – to see.

Perhaps this is why even the likes of super liberal globalist Soros buddy Hillary Clinton is now trying to tell Europeans that they ought to close their respective nations’ borders. Illegal immigration causes problems.

This is a fact we are finally beginning to face.

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