Mine is bigger than yours! Google set to launch a new Nexus 6 phone with a display bigger than the iPhone 6 Plus

Rumor has it Google is preparing to launch a new flagship Android smartphone with a 5.9-inch display that’s even bigger than the iPhone 6 Plus.
The phablet-sized Nexus 6 will continue Google’s line of Nexus devices, which have racked up only small sales but are beloved of Android fans for offering the company’s mobile operating system without manufacturer-added software.
The Independent UK reports:

The 5.9-inch display would make the Nexus 6 one of the largest devices on the market, larger than both Samsung’s current flagship (the 5.7-inch Samsung Galaxy Note 4) and Apple’s foray into phablets (the iPhone 6 Plus has a screen size of 5.5 inches).
Although many European and US customers remain sceptical about large screen devices, their global popularity has been buoyed by success in Asian Pacific regions, where smartphones are the primary computing device.
Shipments of phablets have rocketed in recent years, with the devices accounting for 1 per cent of global sales in 2011 up to 24 per cent this year, according to data from researchers Strategy Analytics. In addition to the larger screen, older rumours suggest that the Nexus 6 will offer a quad-HD display (the same as LG’s G3 phablet) as well as 3GB of RAM and a quad-core 2.6GHz processor.

We are approaching a phase in mobile device technology where the two big players (Apple and Google), left with no real software innovation to offer any more, are competing for customers by introducing multiple size skews. Expect to be shopping for phones in much the same way you shop for shoes.
References:
http://www.independent.co.uk/life-style/gadgets-and-tech/googles-iphone-6-plus-killer-the-nexus-6-to-be-unveiled-later-this-month-alongside-nexus-9-9790870.html