Heineken slammed for racism over ‘Lighter is Better’ ad

Apparently, enjoying light beer is racism – next they’ll ban white chocolate

The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of this site. This site does not give financial, investment or medical advice.

We have yet another example of the PC crowd going full retard, it’s almost as if there is a pattern between identity politics and mental retardation…

In this amazing exercise in stupid, a Grammy-winning Rapper (among others) would like to explain to you why the ad “Lighter is Better” beer add is racist.

Because clearly, the famous beer company Heineken wasn’t referring to beer, but was actually intending to commit a microaggression against black people. Because being labeled racist is exactly what every 21st-century company wants. The reports:

Heineken pulled a “Sometimes Lighter is Better” commercial for its Heineken Light beer after some criticized it as being racist.

In the 30-second advertisement, a bartender slides a bottle of Heineken Light toward a woman. The beer passes several men and women of colour before reaching her and then the statement “Sometimes Lighter is Better” appears.

Among those criticizing the commercial: Chance the Rapper. The Grammy winner voiced his dismay about the commercial on Twitter calling it “terribly racist.” He also questioned whether brands are purposely creating racist advertising to get attention.

“I think some companies are purposely putting out noticably racist ads so they can get more views,” he tweeted, adding that “Im just noticing how often it happens and I think they baiting consumers … Like I didnt wanna tweet about it so bad … but its like how can u not.”

Heineken removed the commercial from TV and online, the company told BBC News, which was among the first to report on the ad.

“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a Heineken spokesperson told the site in a statement. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

While some online said people were reading too much into the ad, others considered the ad as at least subliminally racist.

Heineken gained quite a bit of acclaim for another ad, released last year, called “Worlds Apart,” which brought together pairs of strangers with differing political views.

But for most, this newer ad didn’t attain that level of quality.

Heineken’s commercial is just the latest brand cited for insensitivity. International retailer H&M lost celebrity endorser The Weeknd and rapper G-Easy — and faced online criticism from LeBron James and others — in January for an ad in the U.K. featuring a Black boy modelling a sweatshirt emblazoned with the words “coolest monkey in the jungle.”

In October 2017, Dove removed a three-second Facebook video showing a Black woman morphing into a white woman who then transitions to another woman of colour because some found it racially insensitive. The company apologized and said the ad aimed to celebrate diversity.

That month, Kellogg’s was targeted with social media criticism after a racially insensitive drawing on its Corn Pops box depicted the sole brown Corn Pop as a janitor. The company apologized and said it would replace the artwork.

The vast majority of sane people oppose racism, and feminists, please take note, they also oppose sexism. The PC crowd should really stop assuming that when sane people get fed up with their hysteria and massive overreactions, that they are in fact closeted Nazis. This kind of hypersensitivity is what is making legitimate complaints of racism harder to prove, because the word is being so overused, that in today’s environment, drinking a white Russian will not only make you labeled a Kremlin-agent, but likely, a racist as well.


The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of this site. This site does not give financial, investment or medical advice.

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