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Harley Davidson to move production overseas in response to tariffs

Harley Davidson to move production overseas in response to tariffs

US President Donald Trump campaigned on the idea of repatriating American manufacturing in order to create more jobs that pay livable wages, like in the good ol’ days when America was ‘great’ and prosperity was experienced by the bulk of the population.

So Trump has embarked on a trade war with America’s trading partners to convince the manufacturers to bring production back home and America’s trade allies to provide more equitable trade terms to America.

It sounds great on the surface, except that it doesn’t quite work like that. Trump levied tariffs of 25% on steel and 10% on aluminum imports across the board, which has met with retaliatory tariffs from lots of countries, including the EU.

Relative to that last point, some of America’s manufacturers, which employ Americans, are experiencing issues remaining competitive in the market due to the cost increases which these tariffs present, both those realized as a result of Trump’s tariffs as well as those imposed by other countries in which these manufacturers market.

One of these is Harley Davidson, one of those iconic American luxury products that is viewed as a symbol of American freedom and expression, and used by Trump as an example of these historically. The motorbike manufacturer is sending some of its production to other countries, like Brazil, Thailand, and India, where it can construct the end product and export to Harley Davidson’s second largest market with a much easier tariff burden, the EU.

Deutsche Welle reports:

In a regulatory filing on Monday, Harley-Davidson said each of its motorcycles shipped to the European Union would cost about $2,200 (€1,880) more after the bloc raised its levies on imported US bikes to 31 percent from 6 percent on June 22.

This would cost the company about $90 million to $100 million annually, the manufacturer said, adding that it was striving to absorb extra costs rather than pass them on to customers in the medium-term.

“Harley-Davidson believes the tremendous cost increase, if passed onto its dealers and retail customers, would have an immediate and lasting detrimental impact to its business in the region,” it said in the filing.

In order to avoid the impact of higher EU tariffs on its sales, the company also announced that it would be “implementing a plan to shift production of motorcycles for EU destinations from the US to its international facilities.”

On Friday, the EU began rolling out tariffs worth $3.4 billion on American imports like bourbon, peanut butter, orange juice and Harley-Davidson motorbikes. The measure came in response to new US duties of 25 percent on steel and 10 percent on aluminum imposed by the Trump administration.

Critical European market

The Milwaukee-based company sold almost 40,000 motorcycles in the EU last year, generating revenue second only to the United States.

US President Donald Trump has repeatedly used the company as an example of how European import tariffs hurt US producers. Yet Harley-Davidson had previously warned that the escalating tariffs spat would lead to an even higher burden for the company.

On Monday, the company tried to smooth troubled waters, saying its shift of production abroad would not dent its “strong commitment to US-based manufacturing” which riders around the world valued.

“Increasing international production to alleviate the EU tariff burden is not the company’s preference, but represents the only sustainable option to make its motorcycles accessible to customers in the EU and maintain a viable business in Europe. Europe is a critical market for Harley-Davidson.”

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The company said ramping up production at non-US plants, which are located in India, Brazil and Thailand, would require additional investment and take at least nine to 18 months to complete. It also said it hoped to limit the cost from higher EU tariffs to between $30 million to $45 million in the meantime.

Harley-Davidson is the first American manufacturer to detail the financial impact of the escalating trade tensions between Washington and its allies. Its announcement comes hard on the heels of an earnings warning by German carmaker Daimler last week.

Daimler, which also produces its premium Mercedes cars in the US, said its 2018 profits were expected to be hit by higher Chinese tariffs on imports of American-made cars.

This means that more jobs are going to India, Brazil, and Thailand, and, since this means less production in America, it means a lesser need for the same amount of jobs in America which were being provided prior to the the tariffs war between America and Harley Davidson’s second largest market, meaning less jobs for Americans. This is how trade wars work, and this is exactly what Trump has scored for the American public: fewer jobs, fewer wages, and more expensive goods.

 

 

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John C Durham

Lot’s of theory here. Sounds good. But, Harley can make it here on a level playing field. They might have to call Wilbur though and give him some details about their situation and explain why they can’t make enough money. Maybe Harley wants too much money? Most American companies are set up so those at the top get it all. The rest are slaves. The 1% didn’t come into being in this country overnight.

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