What do large, perennial media like the Washington Post, New York Times, CNN, FOX, NBC, etc. all have in common? A handful of wealthy financial backers. This is precisely why you never see them crowdfunding or running donation drives to help pay their writers or keep their lights on. The same goes for government-sponsored media like the BBC, France 24, Deutsche Welle, Al-Jazeera, and RT.
Relying on advertisements for sustainability is no longer feasible now that Google seeks to financially suppress alternative media sites that counter mainstream, establishment narratives. This was the traditional model that all sites used for monetising, which is all but gone now.
Begging for donations and asking to participate in crowd-funds is not a sustainable way forward for independent media in The Duran’s class of journalism. We choose to supply value to our readers and provide a product that is uniquely different. We don’t seek to reinforce our readers’ opinions or bias, but instead, offer a fresh analysis on global issues that cannot be found elsewhere in alternative media.
In a short period of time, The Duran’s reputation has grown by leaps and bounds, with our articles being consistently republished on sites like Zero Hedge, Info Wars, Sputnik, and Consortium News, and also translated into German, Spanish, and Russian.
Over the last few weeks, you may have noticed shirts and other products for sale from our online store DRNshop.com. The designs you see are completely original, created exclusively by The Duran, along with the site’s infrastructure, which 100% owned and operated by The Duran – keeping to the fully independent model we started with and will continue with.
Offering a physical product along with our well-researched articles, finally achieves a value-added sustainability not seen in our media space before.
DRN Shop‘s mission is simple: promoting merchandise with a message. Our shirts, hats, posters, and even socks, made with superior materials and rich colors, are custom-made with a message, designed to spark discussion and question mainstream narratives on Russia, Syria, and Iran, just to name a few. Just like the news, we create new designs daily that follow current events closely.
Look for our double-headed eagle logo in the designs that signifies a DRN original.
The Duran stands independently, along with others, at the forefront against the mainstream press, with a giant bullseyes painted on our backs. We are seen as a threat by establishment media, with an ever-growing audience and reach, yet if sustainability is not achieved, independent media as we know it will vanish. So every purchase you make on DRN Shop directly supports The Duran and independent journalism.
Take a look at our vast collection of apparel. Our products are produced in both the US and Europe for speed, and we ship everywhere where our readers are: globally. We offer weekly promotions and FREE expedited shipping on eligible orders.
There is something for everyone at DRN Shop and customer satisfaction is a top priority. If you are unhappy with your purchase, we will work hard to make it right.
For first-time customers, we’re offering $5 off your entire order – just use code ‘TheDuran‘ when you checkout. Tell a friend, buy a poster as a gift, or buy a few shirts for yourself!
Now is the time to support independent journalism. If you’re not paying for your news, someone else is, and they have an agenda.
Not interested in any of our products? Donate just $20 and we’ll send you one of our stainless-steel Duran mugs absolutely FREE!
What could be better? Supporting your favorite site AND getting an awesome mug!
Click here to get the mug.
The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of The Duran.