A recent survey of Russian consumers asked individuals to name the brands they see as having the best reputation.
The results show that Russians tend to respect a combination of luxury brands with a historical pedigree in excellence along with brands that are associated with durability and reliability.
The survey focused on both domestic as well as foreign brands.
The top foreign brand in Russia is Volkswagen. With car sales up in Russia, Volkswagens are generally seen as reliable cars that require little maintenance even after many years of hard driving.
This was followed by the luxury Swiss watch maker Rolex with Japanese camera and lens maker Canon in third.
In terms of domestic brands, Russia’s search engine Yandex, sometimes called ‘The Russian Google’ came out on top followed by Russia’s national air carrier Aeroflot. In third was Russia’s largest bank Sberbank.
Here are the results in full.
|№||Company||Sector||RepTrak Pulse 2017 Score|
|Company||Sector||RapTrak Pulse 2017 Score|
|7||Gazprom||Oil and gas||72,6|
|10||Lukoil||Oil and gas||72|
The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of The Duran.