The Duran has written many posts destroying the very stupid CNN claim that “Kremlin-linked” trolls purchased $100,000 in Facebook Ads which somehow tilted the election in Trump’s favor.
Now it’s time for the former chief strategist on Bill Clinton’s 1996 presidential campaign to call out the ridiculous $100,000 Facebook Ads election meddling fake news.
According to The Gateway Pundit, Mark Penn, former chief strategist on Bill Clinton’s 1996 presidential campaign, Hillary Clinton’s 2000 Senate campaign, and Mrs. Clinton’s 2008 presidential campaign, admits it’s impossible Russian Facebook ads won Donald Trump the White House. Penn uses basic math to dispel the notion that $100,000 of Russian ads would have had any impact of the election outcome.
Every day, Americans see hundreds of ads on TV and radio, in newspapers and magazines, on billboards and smartphones. North Americans post to Facebook something like a billion times a day, and during the election many of those messages were about politics. Facebook typically runs about $40 million worth of advertising a day in North America.
Then consider the scale of American presidential elections.
Hillary Clinton’s total campaign budget, including associated committees, was $1.4 billion. Mr. Trump and his allies had about $1 billion. Even a full $100,000 of Russian ads would have erased just 0.025% of Hillary’s financial advantage. In the last week of the campaign alone, Mrs. Clinton’s super PAC dumped $6 million in ads into Florida, Pennsylvania and Wisconsin.
I have 40 years of experience in politics, and this Russian ad buy, mostly after the election anyway, simply does not add up to a carefully targeted campaign to move voters. It takes tens of millions of dollars to deliver meaningful messages to the contested portion of the electorate. Converting someone who voted for the other party last time is an enormously difficult task. Swing voters in states like Ohio or Florida are typically barraged with 50% or more of a campaign’s budget. Try watching TV in those states the week before an election and you will see how jammed the airwaves are.
The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of The Duran.