It’s all about ratings.
Hating Trump gets you ratings. The liberal left snowflake half of America (the 62 million people who voted for Hillary), can not come to grips with Trump’s victory, and there is no better safe space than that of the fantasy – fake news dished out by Rachel Maddow and here stenographer colleagues at MSNBC and CNN.
Cable news has become fiction. Few stories are rooted in fact…Comey memos, 17 intelligence agencies, Russian collusion, and even investigating Trump’s two scoops of ice cream.
America is tuning in to the network that can spin the most far fetched tale of Trump treachery, complete with KGB’like Russian meddling, and FBI agent sabotage.
The network that spins the most elaborate fake news wins the day, as The Hollywood Reporter notes, “both CNN and MSNBC nabbed big wins among adults 25-54.”
Here are the Primetime Averages for May 15-19…
1. MSNBC: 611,000 adults 25-54; 2.44 million viewers
2. CNN: 589,000 adults 25-54; 1.65 million viewers
3. FNC: 497,000 adults 25-54; 2.41 million viewers
There hasn’t been a horse race like this in cable news in quite some time … if ever.
A week of humbling headlines for the embattled Trump administration proved to be ratings paydirt for CNN and MSNBC, each of which scored significant victories in different dayparts. Simultaneously, Fox News Channel posted its first five-day streak at No. 3 in primetime since 2000.
Both CNN and MSNBC nabbed big wins among adults 25-54, with CNN winning total day in the key demo for the workweek and MSNBC scoring in primetime. Though it was a tight race between 8 and 11 p.m. throughout the week, FNC ranked below the other two for the first time in almost 17 years.
Standout telecasts include CNN’s Anderson Cooper 360. With Bill O’Reilly now out of play in the 8 o’clock time slot for more than a month, Cooper placed No. 1 for the hour Monday through Friday. (The last time CNN had such a streak in the hour was during coverage of the Sept. 11 attacks in 2001.) MSNBC and FNC traded off the No. 2 slot, with O’Reilly replacement Tucker Carlson coming in at No. 3 on several nights.
Rachel Maddow remains the biggest story in cable news. Her nightly dominance now a safe bet, the anchor’s MSNBC show topped the week among adults 25-54 with an average 760,000 viewers in the key news demo. The Rachel Maddow Show is driving MSNBC to a record streak. Last week marked its second consecutive one atop the demo in primetime, and the first ever with a win among total viewers.
All three networks are up significantly from the same period a year ago — and even with its string of nights at No. 3, FNC is still winning the month of May in both primetime and total day. (That’s in the demo and total viewers.) But with CNN and MSNBC on its heels in different dayparts, this last week will prove to be make-or-break for all parties.
The confluence of events here is a decidedly unique one. CNN certainly benefits from fast-moving stories, and MSNBC is no doubt getting opposition eyeballs as the Republican government battles crisis after crisis, but the fact that FNC’s comparatively weaker narrative comes amid massive programming shifts cannot be ignored. Its primetime lineup is virtually unrecognizable from the one that finished 2016 (the biggest year in cable news history) on top.
For the first time in its history, MSNBC ranked number one in both total viewers and the key adults 25-54 demographic during primetime for a full week among the big three cable news networks, according to Nielsen data.
In addition, Fox News ranked number three in primetime in the key demographic for five straight days with 497,000 viewers, the longest streak at number three the network has had in that measure in 17 years, since June 2000. CNN finished second in the demo with 588,000. Fox was second in total viewers, however, with 2.41 million, beating out CNN’s 1.65 million.
Four primetime MSNBC programs were number one for the week in total viewers in their respective time periods: “The Rachel Maddow Show,” “Last Word with Lawrence O’Donnell”, “The 11th Hour” and the midnight re-air of “The Rachel Maddow Show.” Maddow had the top ranked non-sports program in all of cable for the week. On CNN, “Anderson Cooper 360” ranked number one in in the demo for five straight days at 8 p.m. This ties for the longest winning streak on record for the show in that timeslot.
MSNBC’s record week comes as repeated scandals have plagued Donald Trump’s administration. First came the report last Tuesday that now former FBI Director James Comey had written in a memo that Trump personally asked him to drop the investigation into possible collusion between Trump’s presidential campaign and Russia. That report was followed closely by another claiming Trump gave away classified information to Russian diplomats during a meeting in the Oval Office. Finally, on Wednesday, the Department of Justice announced that they would appoint former FBI director Robert Mueller as special counsel in charge of the Trump-Russia investigation.
The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of The Duran.