Connect with us

Latest

Video

NEW STUDY exposes exactly why Hillary Clinton lost the 2016 US elections

A Wesleyan University study suggests that Hillary Clinton’s campaign was full of ads attacking her opponent rather than explaining policy.

Alex Christoforou

Published

on

2,970 Views

No it was not the Russians. It was not James Comey, or the Green party, or fake news, or the “depolorables.” And it was not Wikileaks that cost Hillary Clinton the election.

HRC was the worst candidate we have seen this century, running for just about any public office in all the land.

Her campaign was staffed with snowflake, liberal idiots, who blew through billions of dollars discussing identity politics and zero policy ideas…and now a A Wesleyan University study proves this point out.

Via the Media Project Wesleyan study

The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters in elections.

The article published in The Forum: A Journal of Applied Research in Contemporary Politics (open access through mid-April 2017) shows that the presidential race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates, and one candidate who almost ignored discussions of policy. Yet, at the congressional level, political advertising appeared far more ordinary. The authors share lessons about advertising in the 2016 campaign, and argue that its seeming lack of effectiveness may owe to the unusual nature of the presidential campaign with one nonconventional candidate and the other using an unconventional message strategy.

You can read the full study in here.

1) Clinton’s unexpected losses came in states in which she failed to air ads until the last week.
See the figure below, which shows the number of pro-Trump and pro-Clinton ads aired on broadcast television during each week, both overall (top left panel) and in three key states.

Fig4_768x660

2) Clinton’s message was devoid of policy discussions in a way not seen in the previous four presidential contests. Notice the darkened out area above Clinton’s column. The difference from previous candidates (and from Trump) is telling. 

2016Forum_Fig9_768x538


Clinton’s message that Trump was unfit for the presidency without any explanation as to what “change” HRC would initiate lost the election for Team Clinton. Of Clinton’s “negative” ads, 90% went after Trump’s personality. 10% went after Trump’s policies. By contrast, most of Trump’s ads went after Clinton’s personality and her policies.

j_for_2016_0040_fig_008


Liberal left, Hillary surrogate publication Vox can’t cover up Hillary’s campaign failure. No Russians to blame in the article below…

Hillary Clinton’s campaign ran TV ads that had less to do with policy than any other presidential candidate in the past four presidential races, according to a new study published on Monday by the Wesleyan Media Project.

Clinton’s team spent a whopping $1 billion on the election in all — about twice what Donald Trump’s campaign spent. Clinton spent $72 million on television ads in the final weeks alone.

But only 25 percent of advertising supporting her campaign went after Trump on policy grounds, the researchers found. By comparison, every other presidential candidate going back to at least 2000 devoted more than 40 percent of his or her advertising to policy-based attacks. None spent nearly as much time going after an opponent’s personality as Clinton’s ads did.

Trump, who didn’t exactly run as a wonk, aired a more typical number of policy-focused ads compared with past elections. As an example, the study notes his first big TV buy was for an ad called “Two Americas” — one that portrayed life under Clinton’s immigration policies and one under Trump’s. The Clinton world is pretty bleak. Trump’s is rosy. In all, Factcheck.org gave it a so-so review, saying the claims were based on “murky evidence and misrepresentations.”

Beyond overall ad spending, the study also breaks down the content of the attack ads aired on behalf of each candidate. It says about 70 percent of Trump’s ads “contained at least some discussion of policy.” About 90 percent of Clinton’s attack ads went after Trump as an individual — compared with just 10 percent that went after his policies, the study found.

The study concludes that Clinton’s strategy may have backfired badly. Here’s what they have to say:

“Evidence suggests that negativity in advertising can have a backlash effect on the sponsor (Pinkleton 1997) and that personally-focused, trait-based negative messages (especially those that are uncivil) tend to be seen as less fair, less informative and less important than more substantive, policy-based messaging (Fridkin and Geer 1994; Brooks and Geer 2007).

In stark contrast to any prior presidential cycle for which we have Kantar Media/CMAG data, the Clinton campaign overwhelmingly chose to focus on Trump’s personality and fitness for office (in a sense, doubling down on the news media’s focus), leaving very little room for discussion in advertising of the reasons why Clinton herself was the better choice.

Trump, on the other hand, provided explicit policy-based contrasts, highlighting his strengths and Clinton’s weaknesses, a strategy that research suggests voters find helpful in decision-making. These strategic differences may have meant that Clinton was more prone to voter backlash and did nothing to overcome the media’s lack of focus on Clinton’s policy knowledge, especially for residents of Michigan and Wisconsin, in particular, who were receiving policy-based (and specifically economically-focused) messaging from Trump.”

Of course, as Vox’s Tara Golshan has pointed out, Clinton’s team likely pursued this line against Trump because they thought it was working — most of the polling suggested Clinton was going to win on Election Day.

But the new report also confirms what multiple outlets have already reported: that the Clinton campaign did not appear to realize its vulnerability in the Rust Belt until the final days of the election and, as a result, blew millions that could have been spent elsewhere. Clinton’s team spent virtually nothing advertising in Wisconsin, Michigan, or Pennsylvania until the final week — when they then decided to exponentially increase their resources there.

The Wesleyan researchers write, with some understatement:

“[I]t may very well be that Clinton misallocated advertising funds (both hyper-targeting on local cable and advertising in non-traditional battlegrounds like Arizona rather than in the Midwest, for example) and a lack of policy messaging in advertising may have hurt Clinton enough to have made a difference.”

Will the liberal left and mainstream media finally stop blaming Russia, now that study after study confirms the same fact over and over again…Hillary Clinton sucked, as a leader, as a campaigner, and as a likable person.

Jimmy Dore agrees…

 

Liked it? Take a second to support The Duran on Patreon!
Advertisement
Click to comment

Leave a Reply

avatar
  Subscribe  
Notify of

Latest

High-ranking Ukrainian official reports on US interference in Ukraine

It is not usually the case that an American media outlet tells the truth about Ukraine, but it appears to have happened here.

Seraphim Hanisch

Published

on

The Hill committed what may well have been a random act of journalism when it reported that Ukrainian Prosecutor General, Yuriy Lutsenko, told Hill.tv’s reporter John Solomon that the American ambassador to that country, Marie Yovanovitch, gave him a “do not prosecute” list at their first meeting.

Normally, all things Russia are covered by the American press as “bad”, and all things Ukraine are covered by the same as “good.” Yet this report reveals quite a bit about the nature of the deeply embedded US interests that are involved in Ukraine, and which also attempt to control and manipulate policy in the former Soviet republic.

The Hill’s piece continues (with our added emphases):

“Unfortunately, from the first meeting with the U.S. ambassador in Kiev, [Yovanovitch] gave me a list of people whom we should not prosecute,” Lutsenko, who took his post in 2016, told Hill.TV last week.

“My response of that is it is inadmissible. Nobody in this country, neither our president nor our parliament nor our ambassador, will stop me from prosecuting whether there is a crime,” he continued.

Indeed, the Prosecutor General appears to be a man of some principles. When this report was brought to the attention of the US State Department, the response was predictable:

The State Department called Lutsenko’s claim of receiving a do not prosecute list, “an outright fabrication.” 

“We have seen reports of the allegations,” a department spokesperson told Hill.TV. “The United States is not currently providing any assistance to the Prosecutor General’s Office (PGO), but did previously attempt to support fundamental justice sector reform, including in the PGO, in the aftermath of the 2014 Revolution of Dignity. When the political will for genuine reform by successive Prosecutors General proved lacking, we exercised our fiduciary responsibility to the American taxpayer and redirected assistance to more productive projects.”

This is an amazing statement in itself. “Our fiduciary responsibility to the American taxpayer”? Are Americans even aware that their country is spending their tax dollars in an effort to manipulate a foreign government in what can probably well be called a low-grade proxy war with the Russian Federation? Again, this appears to be a slip, as most American media do a fair job of maintaining the narrative that Ukraine is completely independent and that its actions regarding the United States and Russia are taken in complete freedom.

Hill.TV has reached out to the U.S. Embassy in Ukraine for comment.

Lutsenko also said that he has not received funds amounting to nearly $4 million that the U.S. Embassy in Ukraine was supposed to allocate to his office, saying that “the situation was actually rather strange” and pointing to the fact that the funds were designated, but “never received.”

“At that time we had a case for the embezzlement of the U.S. government technical assistance worth 4 million U.S. dollars, and in that regard, we had this dialogue,” he said. “At that time, [Yovanovitch] thought that our interviews of Ukrainian citizens, of Ukrainian civil servants, who were frequent visitors of the U.S. Embassy put a shadow on that anti-corruption policy.”

“Actually, we got the letter from the U.S. Embassy, from the ambassador, that the money that we are speaking about [was] under full control of the U.S. Embassy, and that the U.S. Embassy did not require our legal assessment of these facts,” he said. “The situation was actually rather strange because the funds we are talking about were designated for the prosecutor general’s office also and we told [them] we have never seen those, and the U.S. Embassy replied there was no problem.”

“The portion of the funds, namely 4.4 million U.S. dollars were designated and were foreseen for the recipient Prosecutor General’s office. But we have never received it,” he said.

Yovanovitch previously served as the U.S. ambassador to Armenia under former presidents Obama and George W. Bush, as well as ambassador to Kyrgyzstan under Bush. She also served as ambassador to Ukraine under Obama.

Former Rep. Pete Sessions (R-Texas), who was at the time House Rules Committee chairman, voiced concerns about Yovanovitch in a letter to the State Department last year in which he said he had proof the ambassador had spoken of her “disdain” for the Trump administration.

This last sentence may be a way to try to narrow the scope of American interference in Ukraine down to the shenanigans of just a single person with a personal agenda. However, many who have followed the story of Ukraine and its surge in anti-Russian rhetoric, neo-Naziism, ultra-nationalism, and the most recent events surrounding the creation of a pseudo-Orthodox “church” full of Ukrainian nationalists and atheists as a vehicle to import “Western values” into a still extremely traditional and Christian land, know that there are fingerprints of the United States “deep state” embeds all over this situation.

It is somewhat surprising that so much that reveals the problem showed up in just one report. It will be interesting to see if this gets any follow-up in the US press.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

Bercow blocks Brexit vote, May turns to EU for lifeline (Video)

The Duran Quick Take: Episode 112.

Alex Christoforou

Published

on

The Duran’s Alex Christoforou and Editor-in-Chief Alexander Mercouris discuss Theresa May’s latest Brexit dilemma, as House of Commons Speaker John Bercow, shocked the world by citing a 1604 precedent that now effectively blocks May’s third go around at trying to pass her treacherous Brexit deal through the parliament.

All power now rests with the Brussels, as to how, if and when the UK will be allowed to leave the European Union.

Remember to Please Subscribe to The Duran’s YouTube Channel.

Follow The Duran Audio Podcast on Soundcloud.

Via Bloomberg


Theresa May claims Brexit is about taking back control. Ten days before the U.K. is due to leave the European Union, it looks like anything but.

House of Commons Speaker John Bercow’s intervention, citing precedent dating back to 1604, to rule out a repeat vote on May’s already defeated departure deal leaves the prime minister exposed ahead of Thursday’s EU summit in Brussels.

Bercow, whose cries of “Orrdurrr! Orrdurrr!’’ to calm rowdy lawmakers have gained him a devoted international following, is now the pivotal figure in the Brexit battle. May’s team privately accuse him of trying to frustrate the U.K.’s exit from the EU, while the speaker’s admirers say he’s standing up for the rights of parliament against the executive.

If just one of the 27 other states declines May’s summit appeal to extend the divorce timetable, then the no-deal cliff edge looms for Britain’s departure on March 29. If they consent, it’s unclear how May can meet Bercow’s test that only a substantially different Brexit agreement merits another vote in parliament, since the EU insists it won’t reopen negotiations.

Caught between Bercow and Brussels, May’s room for maneuver is shrinking. Amid rumblings that their patience with the U.K. is near exhaustion, EU leaders are girding for the worst.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

Latest

President Putin signs law blocking fake news, but the West makes more

Western media slams President Putin and his fake news law, accusing him of censorship, but an actual look at the law reveals some wisdom.

Seraphim Hanisch

Published

on

The TASS Russian News Agency reported on March 18th that Russian President Vladimir Putin signed off on a new law intended to block distorted or untrue information being reported as news. Promptly after he did so, Western news organizations began their attempt to “spin” this event as some sort of proof of “state censorship” in the oppressive sense of the old Soviet Union. In other words, a law designed to prevent fake news was used to create more fake news.

One of the lead publications is a news site that is itself ostensibly a “fake news” site. The Moscow Times tries to portray itself as a Russian publication that is conducted from within Russian borders. However, this site and paper is really a Western publication, run by a Dutch foundation located in the Netherlands. As such, the paper and the website associated have a distinctly pro-West slant in their reporting. Even Wikipedia noted this with this comment from their entry about the publication:

In the aftermath of the Ukrainian crisis, The Moscow Times was criticized by a number of journalists including Izvestia columnist Israel Shamir, who in December 2014 called it a “militant anti-Putin paper, a digest of the Western press with extreme bias in covering events in Russia”.[3] In October 2014 The Moscow Times made the decision to suspend online comments after an increase in offensive comments. The paper said it disabled comments for two reasons—it was an inconvenience for its readers as well as being a legal liability, because under Russian law websites are liable for all content, including user-generated content like comments.[14]

This bias is still notably present in what is left of the publication, which is now an online-only news source. This is some of what The Moscow Times had to say about the new fake news legislation:

The bills amending existing information laws overwhelmingly passed both chambers of Russian parliament in less than two months. Observers and some lawmakers have criticized the legislation for its vague language and potential to stifle free speech.

The legislation will establish punishments for spreading information that “exhibits blatant disrespect for the society, government, official government symbols, constitution or governmental bodies of Russia.”

Insulting state symbols and the authorities, including Putin, will carry a fine of up to 300,000 rubles and 15 days in jail for repeat offenses.

As is the case with other Russian laws, the fines are calculated based on whether the offender is a citizen, an official or a legal entity.

More than 100 journalists and public figures, including human rights activist Zoya Svetova and popular writer Lyudmila Ulitskaya, signed a petition opposing the laws, which they labeled “direct censorship.”

This piece does give a bit of explanation from Dmitry Peskov, showing that European countries also have strict laws governing fake news distribution. However, the Times made the point of pointing out the idea of “insulting governmental bodies of Russia… including Putin” to bolster their claim that this law amounts to real censorship of the press. It developed its point of view based on a very short article from Reuters which says even less about the legislation and how it works.

However, TASS goes into rather exhaustive detail about this law, and it also gives rather precise wording on the reason for the law’s passage, as well as how it is to be enforced. We include most of this text here, with emphases added:

Russian President Vladimir Putin has signed a law on blocking untrue and distorting information (fake news). The document was posted on the government’s legal information web portal.

The document supplements the list of information, the access to which may be restricted on the demand by Russia’s Prosecutor General or his deputies. In particular, it imposes a ban on “untrue publicly significant information disseminated in the media and in the Internet under the guise of true reports, which creates a threat to the life and (or) the health of citizens, property, a threat of the mass violation of public order and (or) public security, or the threat of impeding or halting the functioning of vital infrastructural facilities, transport or social infrastructure, credit institutions, energy, industrial or communications facilities.”

Pursuant to the document, in case of finding such materials in Internet resources registered in accordance with the Russian law on the mass media as an online media resource, Russia’s Prosecutor General or his deputies will request the media watchdog Roskomnadzor to restrict access to the corresponding websites.

Based on this request, Roskomnadzor will immediately notify the editorial board of the online media resource, which is in violation of the legislation, about the need to remove untrue information and the media resource will be required to delete such materials immediately. If the editorial board fails to take the necessary measures, Roskomnadzor will send communications operators “a demand to take measures to restrict access to the online resource.”

In case of deleting such untrue information, the website owner will notify Roskomnadzor thereof, following which the media watchdog will “hold a check into the authenticity of this notice” and immediately inform the communications operator about the resumption of the access to the information resource.
The conditions for the law are very specific, as are the penalties for breaking it. TASS continued:

Liability for breaching the law

Simultaneously, the Federation Council approved the associated law with amendments to Russia’s Code of Administrative Offences, which stipulates liability in the form of penalties of up to 1.5 million rubles (around $23,000) for the spread of untrue and distorting information.

The Code’s new article, “The Abuse of the Freedom of Mass Information,” stipulates liability for disseminating “deliberately untrue publicly significant information” in the media or in the Internet. The penalty will range from 30,000 rubles ($450) to 100,000 rubles ($1,520) for citizens, from 60,000 rubles ($915) to 200,000 rubles ($3,040) for officials and from 200,000 rubles to 500,000 rubles ($7,620) for corporate entities with the possible confiscation of the subject of the administrative offence.

Another element of offence imposes tighter liability for the cases when the publication of false publicly significant information has resulted in the deaths of people, has caused damage to the health or property, prompted the mass violation of public order and security or has caused disruption to the functioning of transport or social infrastructure facilities, communications, energy and industrial facilities and banks. In such instances, the fines will range from 300,000 rubles to 400,000 rubles ($6,090) for citizens, from 600,000 rubles to 900,000 rubles ($13,720) for officials, and from 1 million rubles to 1.5 million rubles for corporate entities.

While this legislation can be spun (and is) in the West as anti-free speech, one may also consider the damage that has taken place in the American government through a relentless attack of fake news from most US news outlets against President Trump. One of the most notable effects of this barrage has been to further degrade and destroy the US’ relationship with the Russian Federation, because even the Helsinki Summit was attacked so badly that the two leaders have not been able to get a second summit together.

While it is certainly a valued right of the American press to be unfettered by Congress, and while it is also certainly vital to criticize improper practices by government officials, the American news agencies have gone far past that, to deliberately dishonest attacks, based in innuendo and everything possible that was formerly only the province of gossip tabloid publications. The effort has been to defame the President, not to give proper or due criticism to his policies, nor credit. It can be properly stated that the American press has abused its freedom of late.

This level of abuse drew a very unusual comment from the US president, who wondered on Twitter about the possibility of creating a state-run media center in the US to counter fake news:

Politically correct for US audiences? No. But an astute point?

Definitely.

Freedom in anything also presumes that those with that freedom respect it, and further, that they respect and apply the principle that slandering people and institutions for one’s own personal, business or political gain is wrong. Implied in the US Constitution’s protection of the press is the notion that the press itself, as the rest of the country, is accountable to a much Higher Authority than the State. But when that Authority is rejected, as so much present evidence suggests, then freedom becomes the freedom to misbehave and to agitate. It appears largely within this context that the Russian law exists, based on the text given.

Further, by hitting dishonest media outlets in their pocketbook, rather than prison sentences, the law appears to be very smart in its message: “Do not lie. If you do, you will suffer where it counts most.”

Considering that news media’s purpose is to make money, this may actually be a very smart piece of legislation.

Liked it? Take a second to support The Duran on Patreon!
Continue Reading

JOIN OUR YOUTUBE CHANNEL

Your donations make all the difference. Together we can expose fake news lies and deliver truth.

Amount to donate in USD$:

5 100

Validating payment information...
Waiting for PayPal...
Validating payment information...
Waiting for PayPal...
Advertisement

Advertisement

Quick Donate

The Duran
EURO
DONATE
Donate a quick 10 spot!
Advertisement
Advertisement

Advertisement

The Duran Newsletter

Trending