The French-owned Swedish vodka company Absolut released an ad featuring thousands of protesters in Seoul just one day after South Korean President Park Geun-hye was officially impeached.
The South Koreans were quick to react. “If this was a World Cup match or a concert, it might have been suitable. However, if you know what this picture means, I don’t think it’s right to connect it to alcohol,” wrote Hyojang Chang in a Facebook comment under the ad, which was posted on the vodka company’s official Facebook page.
As RT points out:
While many expressed their distaste over an alcohol company using their protest for profit, some admitted to being conflicted between Absolut’s lack of tact, and impressive marketing skills.
User comments on Twitter seem to adhere to this take.
— Nicky Kim (@nckykm) December 12, 2016
— Seoul Village (@theseoulvillage) December 11, 2016
— Yeongjae Kang (@hakinen64) December 11, 2016
According to CNN, Absolut’s parent company, Pernod Ricard, did not respond to a request for comment.