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The Top 5 Blunders in Email Marketing [EM]

Learn from my mistakes and trust the tips outlined in this post to get the most out of your next email marketing effort. These five common missteps to avoid will help your business, newsletter, or promotion deliver concrete results.

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MNB (www.mynewsletterbuilder.com) delivers extraordinary email marketing services for companies and individuals looking for more: more tools, more media, more templates, more accessible design capabilities, more professional account options, more management options, and more customer support.

I’ve been working in email marketing [EM] since 2001 and I’ve seen (read: done) some hysterical, terrible, and awesome things. Some folks I’ve had the privilege of chatting with have heard about my [first] tale of woe when, in early 2004, I received a call from the Spam Police notifying me of some new laws. Yes, I received a phone call. Yes, I was doing it wrong, but just barely so.

As a prelude, I offer you this keen classic blunder, “never go in against a Sicilian when death is on the line”. Slightly less well-known than that blunder are these:

5. Not all SPAM is created equal / not being CAN-SPAM compliant

This caveat is here to help people understand that even legit businesses can send unsolicited content, content that is unexpected or unwanted, or content that is offensive to email gateways (the folks that police and control the email digital highway) – any of which get slapped with the moniker of SPAM.

The take-away here is knowing that even good mail gets flagged as SPAM on occasion. There are measures you can take, before and after the fact, that will help you get over an obstacle like this. People trying to do this themselves, like my 2002 counterpart who didn’t have a physical mailing address, will have a steep learning curve for compliance and resolution. For simplicity sake, retain a credible [EM] service provider.

Note: this isn’t just about legal compliance as it pertains to CAN-SPAM, the EU, CASL, or potentially region-specific guidelines (like the state of California doozy: Business and Professions Code, Section 17529); it further applies to reputation management, feedback loops, postmaster terms of service, and a slew of other intellectual variables of Vizzini-like proportions (my thanks to Rob Reiner’s The Princess Bride, 1987).

4. Expecting a solid return on a purchased list

This one could go further and state, “and blaming it on the email or service provider.” (but that would be me taking things personally). There are ways to do this right but the key word here is “expecting”. Expect a solid waste of resources and a marginal return at best. Sometimes, all that is needed or wanted is a marginal return and this proves suitable and appropriate. When deploying a purchased campaign, measure thrice and cut once.

3. Starting an [EM] campaign for weight-loss products, work-at-home products, gambling sites, car loans, credit cards, and the list goes on…

When the digital world writes scripts to recognize and terminate the type of content you are attempting to market, that should be a sign. Could you imagine combining #3, #4, and #5 as requirements from a single client? I wouldn’t “imagine,” but I have fired such clients and turned down business from them, as well. Like the common disclaimer: don’t attempt such things at home; use professionals.

2. Thinking BIGGER is better

Au contraire mon frere. Email should not be considered for long-format communications. We simply get too much of it to stop-and-smell-the roses. Think of email as the great reminder utility. Hey folks, I’ve got a great piece of information you really need to read – and if it is long, summarize and link to your site. Email is the LINK to an ACTION; it is a trigger, a catalyst, a reminder. Your website, your phone number, your blog, whatever… that is where the real activity takes place.

Email is definitely a sphere where less is more. I recently digested a great bit by HubSpot and Litmus (The Science of Email 2014) that suggest 200 words and one image will yield the highest click-through-rate in marketing messages. To give you an idea as to what 200 words looks like, both paragraphs in this section add up to just shy of 200 words. Compare this to what you put in your newsletters and you may be going “too big” with your content.

1. Thinking [EM] is about you or your business

I’m coining a term here called Corporate Egonomics. Too much of what we see in our inbox satisfies the egos of a more narrow-minded generation of marketeers. Paired with #2 above, you get a huge LOGO as the first thing you see in an email or newsletter. Why?

I know who you are. I subscribed to your newsletter. I probably added your email address to my contact list. I see your identity in the FROM FIELD – do I really need a giant-a## logo taking up the top 400 pixels of height in the email? I didn’t ask you to remind me of what your logo looks like; I asked you to send me relevant and interesting content that may (or may not) trigger me into some activity that will generate revenue for you – isn’t that enough?

I can keep going – so I guess I will. The single-word jobs of effective [EM] are to communicate, remind, trigger, and satisfy. These all relate to your subscriber – the one(s) that make you money. Tend to their needs and your job here is done.

Communicate the pieces of information they want to read or learn about using vertical segmentation.

Remind them of relevant sales, discounts, events that are pertinent to them with proper calls-to-action.

Trigger activities with links to your site demonstrating and encouraging engagement (CTR).

Redux: Satisfy your customer’s needs (as it relates to your business) and your job here is done.

 

References:

http://www.mynewsletterbuilder.com

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Tucker Carlson summarizes the Trump and Russian collusion saga [Video]

Tucker Carlson excoriates the slander against President Trump, but goes farther to call out the establishment elite in their crimes.

Seraphim Hanisch

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Speculation this week has been rather strong that Special Counsel Robert Mueller III is about to release his report concerning his investigation in to the allegation that Donald Trump and his campaign colluded with elements of the government of the Russian Federation to…?

What, exactly?

That is where things get a little unclear. The narrative line says to “influence the 2016 presidential elections”, or “to steal the election from Hillary Clinton” – but that is about as far as any official narrative line goes. This ambiguity, masquerading as clear language, has created a further belief among a very large number of Americans that what actually happened was that this collusion actually extended into some form of vote-tampering, and amazingly, a recent poll Tucker Carlson mentions in his video we offer here says that some 53% of Americans actually believe that somehow the election results were altered by the Russians.

The question Tucker Carlson leads his report with is, “did the President betray his country?” However, as one goes through the list of events, insinuations, fabrications, attacks and nonstop innuendo that has led the US and Russian relations to their worst point since the Cold War, for no specifically stated and verified reason, one wonders who is doing the betrayal.

Now, in one sense, America owes no allegiance to Russia. But Russia also owes no allegiance to America, and the idea that Russia should is part of this effort by the American establishment. That establishment seems to believe that all the world should owe allegiance to the United States, at least as shown by words and actions of the Americans vis-a-vie foreign policy matters. But the truth is much closer to President Trump’s own notion of a brotherhood of nation-states rather than hegemony. He stated this noble thought in his first UN address in 2017:

Being in a brotherhood relationship with Russia and China is apparently beyond the pale for the American political establishment, hence, the Russia collusion investigation and over two years of nonstop slander, ostensibly designed to keep this from happening.

This is one reason why the notion that Mr. Mueller will actually release a report now is being met with a lot of distrust. We have heard rumors from DC for probably well over one year that the “report was imminent”, but nothing ever came of it. Even this week, Vox reported that the Mueller office asked for an eleven-day filing deadline extension for some reason.

To be blatantly speculative, the likelihood is that the report is every bit of a non-event as the pro-Trump crowd believes it is. However, bringing a stop to the President’s hoped-for policy is something that must not happen. The chances are therefore that whatever is released (if anything) will also be somehow curiously coincidental with some very similar allegation coming from somewhere that shows that while Mueller didn’t find anything, someone else did… and then the full-on media blocking has a new basis for continuing its efforts to disrupt and even destroy the work of the current administration.

As a parenthetical side note, Tucker Carlson is known for excellence in reporting and following stories like this one. What is particularly striking in this video is the directness with which he calls out other examples of very bad policy and actions that resulted in zero punishment for the people who did it. In particular, he calls out the whole 2003 Iraq War noting that the narrative of “weapons of mass destruction” was similarly false, costing thousands of American lives (not to mention the hundreds of thousands that died in Iraq) and a trillion dollars wasted, yet the chief players in that event, such as John Bolton still hold important posts in US government today. The bitter truth is that there remains a strong “untouchability” in Washington, and there is nothing that is likely to change that except President Trump.

Perhaps that is the reason for the resistance to his presence there.

 

 

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New Zealand weapons ban dream move of leftist activists

The American left is sure to pick this up and start screaming for an “assault weapons ban” because this supports their agenda so well.

Seraphim Hanisch

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Reuters reported on Thursday, March 21 that the Prime Minister of New Zealand enacted a sweeping change, banning weapons of the type that were used in the massacre of at least fifty Muslims, who were gunned down on livestream while in Friday prayer services in Christchurch last week. We quote from the Reuters piece below, with added emphasis:

New Zealand will ban military-style semi-automatic and assault rifles under tough new gun laws following the killing of 50 people in its worst mass shooting, Prime Minister Jacinda Ardern said on Thursday.

In the immediate aftermath of last Friday’s shootings at two mosques in the city of Christchurch, Ardern labeled the attack as terrorism and said New Zealand’s gun laws would change.

“On 15 March our history changed forever. Now, our laws will too. We are announcing action today on behalf of all New Zealanders to strengthen our gun laws and make our country a safer place,” Ardern told a news conference.

“All semi-automatic weapons used during the terrorist attack on Friday 15 March will be banned.”

Ardern said she expected the new laws to be in place by April 11 and a buy-back scheme costing up to NZ$200 million ($138 million) would be established for banned weapons.

All military style semi-automatics (MSSA) and assault rifles would be banned, along with parts used to convert weapons into MSSAs and all high-capacity magazines.

Australia banned semi-automatic weapons and launched a gun buy-back after the Port Arthur massacre in 1996 in which 35 people were killed.

Ardern said that similar to Australia, the law would allow for strictly enforced exemptions for farmers for pest control and animal welfare.

“I strongly believe that the vast majority of legitimate gun owners in New Zealand will understand that these moves are in the national interest, and will take these changes in their stride.”

This is undoubtedly going to be real red meat (or perhaps real vegetables) for the anti-gun lobby in the United States. This is because New Zealand strongly resembled the US in terms of firearm rights and the penetration of numbers of guns in the populace of this remote island nation. Reuters continues, with statements that would probably surprise, even horrify some gun owners in the States, but which are doubtlessly useful for the application of pressure on such individuals:

New Zealand, a country of fewer than 5 million people, has an estimated 1.2-1.5 million firearms, about 13,500 of them MSSA-type weapons.

Most farmers own guns while hunting of deer, pigs and goats is popular. Gun clubs and shooting ranges dot the country.

That has created a powerful lobby that has thwarted previous attempts to tighten gun laws.

Federated Farmers, which represent thousands of farmers, said it supported the new laws.

“This will not be popular among some of our members but … we believe this is the only practicable solution,” a group spokesman, Miles Anderson, said in a statement.

The main opposition National Party, which draws strong support in rural areas, said it also supported the ban.

The changes exclude two general classes of firearms commonly used for hunting, pest control and stock management on farms.

“I have a military style weapon. But to be fair, I don’t really use it, I don’t really need it,” said Noel Womersley, who slaughters cpoliticalattle for small farmers around Christchurch.

“So I’m quite happy to hand mine over.”

To be absolutely fair, the attack on the mosques was an awful event, made the worse by the shooter’s deliberate attempts to politicize various aspects of what he was doing and what he “stood for” as an attack ostensibly against US President Donald Trump, some seven thousand miles away in the United States.

The immediate reaction of the people interviewed, some among them related or friends with the victims of the massacre, was to embrace the weapons reform laws:

Nada Tawfeek, who buried her father-in-law killed in the attacks, Hussein Moustafa, on Thursday, welcomed the ban.

“It’s a great reaction. I think other countries need to learn from her [Prime Minister Jacinda Ardern],” Tawfeek said.

Mohammed Faqih, a member of the Islamic clergy who flew in from California and attended the funerals for some victims on Thursday, said he was “extremely grateful” for the gun ban.

“I wish our leaders in the States would follow on her footsteps and do the same thing,” he said.

One can expect there to be quite the outcry among American liberals about gun control, especially if anything remotely resembling this event takes place or is thwarted in coming days in the US.

It may seem very cold and cruel to focus on the political angle of this story rather than the human tragedy that it is. However, in this situation we have seen signs that the most vile form of human tragedy has actually taken place – the murder of dozens of innocent people for a mere political point. Indeed this thought has been noted and vilified already, as Mr. R.X. Dentith, writing for the New Zealand website Spinoff here quoted:

American paleo-conservative Rush Limbaugh was one of the first to note: “There’s an ongoing theory that the shooter himself may, in fact, be a leftist who writes the manifesto and then goes out and performs the deed purposely to smear his political enemies, knowing he’s going to get shot in the process. You know you just can’t – you can’t immediately discount this. The left is this insane, they are this crazy. And then if that’s exactly what the guy is trying to do then he’s hit a home run, because right there on Fox News: ‘Shooter is an admitted white nationalist who hates immigrants.’”

…[P]eople like Limbaugh… can’t stomach the idea the terrorist action in Otautahi might be motivated by the kind of rhetoric Limbaugh helps disseminate – tend to think there is a culture war going on, and they are on the losing side.

This war has many names, and the enemy is easily identified: it is the battle against Cultural Marxism; the fight against Toxic Feminism; the resistance to Identity Politics; and the fear of the Great Replacement, the thesis at the heart of the terrorist’s own manifesto.

The Great Replacement thesis posits that the majority white European countries are being “invaded” by non-white, non-European peoples. Not just that, but due to declining birth rates in the West, this “invasion” constitutes a wholesale replacement of the white population over time.

Mr. Dentith tries further to knock down this notion of the Great Replacement. However, he misses a much more basic point.

Someone who goes and takes human lives and broadcasts them for any reason is not a mere political operative. The person who does this is a very sick, deranged human being indeed. Evil is certainly appropriately used here.

However, evil is often quite cunning, and despite the intellectual arguments about the reality or non-reality of any particular manifesto statement, in this case, the killer played the media with infernal intelligence, and they took the bait. It is possible that Prime Minister Ardern also took the bait, in this most awful of bad situations, and to give her credit, she took swift actions to try to “correct” what was wrong.

But the problem here was not the type of weapons used. The problem is the fact that they were used by a person who thought these fifty people’s lives were worth nothing more than a bit of policy change. One of the worst examples of human evil in recent times, this incident shouts to the world that there is a problem, but the problem remains unsolved, even though many people will hand over their firearms out of a genuine wish for compassion to those lost and the hope that somehow this action will prevent a future incident.

But the logic of this emotional reaction is nil. And what is worse is that the American Left knows this, but does not care. The movers and shakers of liberalism will likely milk the actions of sincerely horrified New Zealanders for all they are worth to try at affecting change in American constitutional rights.

And the innocent dead will not rest in peace, because the real problem has not even been examined.

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ABC’s Ted Koppel admits mainstream media bias against Trump [Video]

The mainstream news media has traded informing the public for indoctrinating them, but the change got called out by an “old-school” journo.

Seraphim Hanisch

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Fox News reported on March 19th that one of America’s most well-known TV news anchors, Ted Koppel, noted that the once-great media outlets like The New York Times and The Washington Post, have indeed traded journalistic excellence for hit pieces for political purposes. While political opinions in the mainstream press are certainly within the purview of any publication, this sort of writing can hardly be classified as “news” but as “Opinion” or more widely known, “Op-Ed.”

We have two videos on this. The first is the original clip showing the full statement that Mr. Koppel gave. It is illuminating, to say the least:

Tucker Carlson and Brit Hume, a former colleague of Mr. Koppel, added their comments on this admission in this second short video piece, shown here.

There are probably a number of people who have watched this two-year onslaught of slander and wondered why there cannot be a law preventing this sort of misleading reporting. Well, Russia passed a law to stop it, hitting dishonest media outlets in their pocketbook. It is a smart law because it does not advocate imprisonment for bad actors in the media, but it does fine them.

Going to prison for reporting “the truth” looks very noble. Having to pay out of pocket for it is not so exciting.

Newsmax and Louder with Crowder both reported on this as well.

This situation of dishonest media has led to an astonishing 77% distrust rating among Americans of their news media, this statistic being reported by Politico in 2018. This represents a nearly diametric reversal in trust from the 72% trust rating the country’s news viewers gave their news outlets in 1972. These statistics come from Gallup polls taken through the years.

 

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