Absolut angers South Koreans with its viral vodka ad

"Absolut Korea: The Future is Yours to Create" - reads an ad depicting South Korea’s recent impeachment protests.

The French-owned Swedish vodka company Absolut released an ad featuring thousands of protesters in Seoul just one day after South Korean President Park Geun-hye was officially impeached.

The South Koreans were quick to react. “If this was a World Cup match or a concert, it might have been suitable. However, if you know what this picture means, I don’t think it’s right to connect it to alcohol,” wrote Hyojang Chang in a Facebook comment under the ad, which was posted on the vodka company’s official Facebook page.

As RT points out:

While many expressed their distaste over an alcohol company using their protest for profit, some admitted to being conflicted between Absolut’s lack of tact, and impressive marketing skills.

User comments on Twitter seem to adhere to this take.

According to CNN, Absolut’s parent company, Pernod Ricard, did not respond to a request for comment.

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Sergey Gladysh
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